Real Estate Business

No doubt you have heard the story about the Tortoise and the Hare. A wonderful fable from most of our childhoods. But have you ever pondered the lesson of that book and how it pertains to real estate sales?   Who are you, the Tortoise or the Hare? Did you start out one and then morph in to another? I identify with […]

Learn how to beat Zillow and REDFIN by following Jennifer’s lead. Learn how she beat out Expedia and Travelocity. Watch the webinar below: As an authority on a variety of travel issues, Jennifer has appeared as an expert on CNN’s Headline News and FOX Philadelphia’s “10 O’clock News.” She also serves as a regular guest […]

If you’ve been an LCA member for more than two hours, you’ve seen people ask what CRM is the best. I think most agents are looking for ways to organize and simplify their life. This is why the image of having a better CRM is so appealing to agents everywhere. We are overwhelmed with work if we are busy […]

The truth that most Real Estate professionals won’t talk about, and few will admit, is that our industry is and always has been sold, marketed and promoted as sales. I believe that sales are just an aspect of what we do and the real definition of our industry should be more along the lines of a small business entrepreneurship.  I know that’s a mouthful, and it’s probably […]

First, you have to do a little research. Where are clients going to regularly find homes for sale? Are they going to Google, Facebook, Realtor.com, Zillow, Yelp or another online source? For me, I try to cover all of them with reviews, but it gets challenging when I have to ask the client to fill out reviews for […]

Let us talk about a certain reality for a moment. It may seem very negative, but in fact it is the reality of the career path we chose. What I am about to say and talk about is intended to open your eyes a little bit and get tuned in so that you fully understand this real […]

This is going to strike a nerve and I hope it does, because it is something that needs to be discussed in the industry. The failure rate in the real estate industry is extremely high. Throughout my 16 years I have witnessed a near revolving door of agents coming in, and then they are gone a few months later. I […]

In theory this sounds great. No seller will have a stress-free selling experience, but our service to our home sellers is to reduce that stress. We provide guidance and advice in many areas, not just the price. There are numerous ways we help to make this experience pleasant and hopefully quick. Price Point We know the largest number of showings happen in the first week the […]

As Real Estate agents, generating leads is the key to profitability.  But as the manager or owner of a brokerage, recruiting agents to your firm is the #1 goal, isn’t it?  Attracting, hiring and retaining great agents is the foundation for a growing and profitable company. If you’re a broker, you probably spend every waking minute of your day […]