Sales

Whether you’re tired of the high cost and low ROI of purchased leads or simply don’t know where else to find prospects, there’s a better way. Your next listing (or buyer) is closer than you think. Smart real estate professionals know that organic lead generation not only costs less, but often produces higher-quality connections who […]

Real estate prospecting is all about making connections. You can cold call, door knock, or send direct mail—but the agents who win listings know that it takes multiple touchpoints to build trust and get hired. That’s why direct mail is still one of the most powerful tools in a real estate agent’s arsenal. In fact: […]

The Telephone Consumer Protection Act (TCPA) has long been a guiding regulation for telemarketing and communication practices. Now, with significant updates coming into effect on January 27, 2025, real estate professionals need to adapt to these changes to ensure compliance. These new rules are designed to tighten consent protocols, regulate automated communication, and enforce stricter […]

Introduction to Circle Prospecting Scripts When it comes to circle prospecting, experienced agents and coaches all say you should follow a script. The tricky thing is, there’s no such thing as a “perfect script” and there are a lot of options to choose from. And since no two conversations are alike, even the most popular […]

When it comes to prospecting calls, experienced agents and coaches all say you should follow a script. The tricky thing is, there’s no such thing as a “perfect script” and there are a lot of options to choose from. And since no two conversations are alike, even the most popular prospecting scripts aren’t ideal for […]

When it comes to prospecting calls, expert agents and coaches all say you should follow a script. The tricky thing is, there’s no such thing as a “perfect script” and there are a lot of options to choose from. Since no two agents (or conversations) are alike, even the most popular prospecting scripts aren’t ideal […]

When it comes to the topic of leads, much of the emphasis in the real estate industry revolves around lead generation and acquisition. According to recent findings from the National Association of Realtors®, nearly 50% of Realtors® cite social media as their top lead generating technology tool. That may be why you often hear so […]

In today’s real estate market, identifying and marketing to the right audience is critical to your success. Without a clear understanding of who your potential clients are and how to interact with them, you risk wasting valuable resources targeting people who are unlikely to transact with you. This article explores how to identify your optimal […]

In order to be successful in real estate, you need to be able to convert leads into clients. But what do you need to do to make this happen? In this blog post, we’ll take a look inside the mind of a lead conversion expert and see what they think is important when it comes […]