Every day, more people are turning to sources like ChatGPT and Google Gemini for information. This includes potential homebuyers. AI isn’t going away anytime soon. To adapt to an ever-changing business, marketing methods must switch as quickly as tech does.
As the way consumers search for homes continues to evolve, real estate professionals must adapt to new discovery channels—especially AI. Tools like ChatGPT, Google Gemini, and Perplexity are quickly becoming go-to assistants for buyers and sellers asking everything from “Should I buy a house in Denver in 2025?” to “What’s my home worth in today’s […]
In today’s fast-paced real estate market, brokerages are under increasing pressure to stay competitive and efficient. However, traditional CRM systems, once considered the backbone of client management, are quickly becoming outdated. These legacy systems, designed for tracking transactions and managing contacts, are rigid, cumbersome, and unable to meet the demands of modern brokerages. For real […]
Running a successful real estate team isn’t just about closing deals—it’s about efficiency, collaboration, and making sure no lead falls through the cracks. As a team leader, you’re juggling multiple responsibilities: managing agents, tracking transactions, and ensuring your team stays productive and motivated. If you want to scale without burning out, you need the right […]
Real estate brokerages are already dealing with razor thin margins and in the wake of the NAR settlement wondering how to make their profitability goals a reality. The folks at real estate research and consulting firm, T3 Sixty have identified seven key factors that impact profitability. We break them down below and outline how you can take […]
The future of the real estate industry has never felt more in flux. Unpredictable market conditions, changes in consumer preferences, concerns over commission structures, and the rapid proliferation of technology tools are all driving major upheaval. These market forces are creating fierce competition among brokerages as everyone fights to stand out from the crowd, battle […]
In today’s market, it’s vital to have strong lead generation that lends itself to you and your business. At Lofty we take a unique 360° approach to lead generation. Rather than simply running 1:1 ad campaigns on your behalf, our marketing team works closely with customers to understand their goals and budget. We then craft a custom […]
Artificial Intelligence has transformed the real estate industry, forever changing the day-to-day work habits of agents, brokers, mortgage lenders and developers — not to mention homeowners! AI-powered platforms can generate property recommendations tailored to each client’s personal tastes, and bots can sift through new leads to match the ideal consumer with the right real estate […]
Lofty’s very own Stuart Sim, Eric Thornley and Nike Fiedler recently sat down with Tristan Ahumada of Lab Coat Agents to discuss the next evolution of Chime and our exciting recent rebrand to Lofty! Watch the replay HERE We are fortunate to have experienced significant growth over the last several years and tremendous support from the real estate community. With this […]