Helping Real Estate Professionals Win
Weekly articles that cover every aspect of the real estate industry, growing your business, personal development & so much more.
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AI in real estate has been the topic of conversation for a while now, but there’s a real gap between talking about AI and actually running a business on it. A panel of four top producers, Adam Gillespie (Apex Elite AI, Inman’s first AI Award winner), Katie Van Ness (Most Referred Expert community, Lofty Masterclass), […]
Here’s an uncomfortable stat: roughly 10% of any real estate database transacts every single year, with or without the agent who owns that database. People buy and sell regardless of whether anyone reached out, followed up, or even had their correct contact information on file. The question isn’t whether your database is producing deals. It’s […]
Most agents and investors think of AI as a writing assistant or a chatbot. PropStream is using it very differently: pointing AI directly at its own property data to surface off-market opportunities that would otherwise take hours of manual digging. Burton walked through exactly how it works, split into two areas: lead generation and property […]
Have you ever felt like you’re wearing five different hats at once? One moment you’re giving a property tour, the next you’re answering inquiries, updating listings, posting on social media, chasing paperwork, and trying to remember which leads still need a follow-up. By the end of the day, you’ve been busy nonstop—but somehow your most important tasks still have to wait until tomorrow. This is […]
Important Note: PropStream does not offer legal advice. Before marketing to homeowners, we recommend doing your own research and/or consulting with a legal professional. Effective outreach takes more than sending a postcard or making a phone call. It requires adopting a proven system for contacting and following up with leads across multiple channels. Without a […]
There’s more opportunity in real estate right now than at almost any point before, and a lot of it has nothing to do with paying for portal leads. Tyler, a licensed agent and trainer with REDX’s Listing Academy, breaks down why lead quality matters far more than lead volume, and shares the exact database system […]
Prospecting has gone through a few eras: the portal rush, paid lead gen, inbound content marketing, short-form social during the pandemic. Each wave rewarded the agents who moved early and made it genuinely hard to catch up for everyone who waited. Casey Popkins of Placester argues we’re in the middle of exactly that kind of […]
Most agents walk into a listing appointment underprepared, hoping their personality and a CMA will be enough to win the business. Scott Pierce of Listings to Leads makes the case for a completely different approach: start with a marketing plan so strong that pricing and commission conversations barely come up as objections at all. Here’s […]
Most agents didn’t get into real estate for the taxes. Come spring, the routine is usually the same: send your CPA your documents, get filed, find out what you owe. No strategy, no proactive plan. Alex Moros, partner at SteelPoint Capital and part of Accruity, a real estate-focused finance, accounting, and CPA firm, broke down […]