Helping Real Estate Professionals Win
Weekly articles that cover every aspect of the real estate industry, growing your business, personal development & so much more.
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Have you heard of FRBOs? A lot of agents haven’t, which is why they’re such a lucrative lead type in an otherwise overcrowded prospecting market. In this article, we’re going to teach you what FRBOs are, why they’re an amazing lead source, and how to have successful conversations that can lead to a lifetime of […]
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In real estate prospecting, effectively handling objections is key to your success. Your ability to navigate and overcome objections demonstrates your confidence and credibility as a capable agent. And even though objections may feel like a roadblock, they’re actually an opportunity to build trust and address specific needs. That’s why it’s important to embrace objections […]
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The Federal Housing Administration (FHA) and the Department of Veterans Affairs (VA) have recently updated their policies regarding fees associated with assumable loans. These changes are designed to better align the allowable fees with current market conditions and facilitate more efficient processing of assumable mortgages by loan servicers. The updates come at a time when […]
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In today’s competitive real estate market, standing out requires a strategic, targeted approach. Gone are the days of blanketing neighborhoods with generic flyers – savvy agents are laser-focused on reaching the right homeowners, at the right time. This is where Geopoint Data steps in, offering Lab Coat Agents a powerful combination of predictive data science and affordable in-house printing and […]
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In today’s market, it’s vital to have strong lead generation that lends itself to you and your business. At Lofty we take a unique 360° approach to lead generation. Rather than simply running 1:1 ad campaigns on your behalf, our marketing team works closely with customers to understand their goals and budget. We then craft a custom […]
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In today’s rapidly evolving real estate market, assumable mortgages have emerged as a game-changer for homebuyers seeking to save money and secure favorable financing terms. As interest rates continue to rise, the ability to assume a seller’s existing mortgage at a lower rate has become increasingly attractive. Historically, the process of obtaining approval for an […]
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A home investment advisor, or HIA, is one of the most critical services a homeowner can have, as the home is typically the largest single investment people have. Since there is no official profession for HIAs, this represents a hole for real estate agents to fill. Real estate agents know much about what drives home […]
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VA loan assumptions offer a fantastic opportunity for your clients to save thousands on their mortgage in a rising interest rate environment. As a real estate agent, understanding how VA loan assumptions work and how to guide your clients through the process can set you apart from the competition and help you better serve your […]
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In an era of online sales and marketing, direct mail is often thought of as an outdated lead gen technique. Most businesses focus solely on paid ads, social media, and email marketing, which begs the question: is direct mail dead? The answer might surprise you: for real estate agents, direct mail remains as important as […]