Real estate solutions

Competing for home sellers’ attention can be difficult in today’s market, where rising prices, limited inventory, and intense competition create a challenging environment for agents to stand out.  However, you can still stand out to sellers and convince them to let you represent them by doubling down on your competitive advantages.  Here are our top […]

Every week I get the same gut-level confession from real estate team leaders: “We have the leads… we’re just not doing enough with them.” It’s a quiet frustration no one wants to admit publicly—but it’s one of the most expensive problems in real estate today. I sat down with my friend and content partner Fernando […]

When you think about hyperlocal marketing done right, few agents embody it better than Cory Tanzer. Based in Chicago, Cory has built a real estate business that doesn’t just sell homes — it owns the conversation in his community. In a recent Lab Coat Agents webinar, Cory shared how he used two Facebook Groups and […]

In real estate, the closing gift represents more than just a token of appreciation—it’s a strategic marketing opportunity that can strengthen client relationships, generate referrals, and distinguish your brand in a competitive market. As we approach 2025, innovative closing gift ideas are helping top-producing agents extend their client relationships beyond the transaction and build their […]

The real estate industry is dynamic, fast-paced, and incredibly demanding. Between closing deals, showing properties, and staying ahead of the real estate market, it’s easy for your workload to pile up. If you’re a real estate professional feeling buried under daily tasks, you’re not alone—and hiring a virtual assistant might be the game-changing move your […]

Your business is built on relationships. Referrals and repeat clients come from staying connected—but with a packed schedule, following up after closing often slips through the cracks. You already know a well-crafted CMA helps sellers understand their home’s value—and helps you win the listing. But its potential doesn’t end there. It’s time to see the […]

As a real estate agent, housing inventory is the lifeblood of your business—It’s how you find seller clients and deals for buyer clients.  However, active U.S. home listings are well below where they were pre-pandemic. With few listings available, competition is fierce, forcing agents to be proactive and creative to stay ahead.  Here are five […]

AI tools are helping real estate agents analyze market trends, predict property values, and streamline client interactions.  As more agents learn how to use AI in real estate, these innovations are becoming essential for staying ahead in an increasingly tech-driven industry. Read on to learn how AI is reshaping how agents work, including how they […]

Predictive artificial intelligence is transforming real estate.  Although the industry has traditionally been slow to adopt new tech, many firms now use advanced AI models that forecast market trends, identify investment opportunities, and more. Unlike traditional data analytics, predictive AI constantly refines its models, offering agents more precise property valuations, market demand predictions, and risk […]