Social Media
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In an era of online sales and marketing, direct mail is often thought of as an outdated lead gen technique. Most businesses focus solely on paid ads, social media, and email marketing, which begs the question: is direct mail dead? The answer might surprise you: for real estate agents, direct mail remains as important as […]
Artificial Intelligence has transformed the real estate industry, forever changing the day-to-day work habits of agents, brokers, mortgage lenders and developers — not to mention homeowners! AI-powered platforms can generate property recommendations tailored to each client’s personal tastes, and bots can sift through new leads to match the ideal consumer with the right real estate […]
2024 will be a big year in real estate, and you need to make the most of it. In this article, I’ve shared 3 strategies for your property business to get it to new heights. It’s natural for every real estate agent to grow their business and take it to newer heights. But only a […]
Real estate agents have long relied on traditional marketing techniques such as flyers, billboards, and mailers to attract potential clients. While these methods can be effective, they often come with a hefty price tag and don’t always reach the intended audience. In today’s digital age, Facebook Ads have emerged as a cost-effective and highly targeted […]
In our very special two-part episode of our podcast: Keeping It Real, we sit down with Theresa Bastian in person at Pouch 6 Studios in Austin. Theresa is an Austin-based broker and Certified Divorce Real Estate Expert (CDRE) with extensive experience selling, marketing, and pricing properties. In Part One, Theresa talks to us about her […]
In the latest episode of our podcast: Keeping It Real, we discuss how you can leverage video in real estate with real estate tech ninja Sascha Chatman. Sascha is crushing it with videos. He does everything from using them for lead follow-up to social media posts to running a successful YouTube channel! In this episode, […]
Advertising on Facebook can be an extremely effective way for realtors to reach new customers and grow their businesses. With over 3 billion monthly active users, Facebook still has a vast reach that can help realtors connect with a more targeted audience in 2023. According to Fit Small Business: However, to see success with Facebook […]
If you’re in the business of real estate, then you know that generating leads is essential to your success. And while there are several tried-and-true methods for generating leads offline, you need to leverage social media if you want to stay ahead of the curve. When used correctly, social media can be an extremely effective […]
Real estate has always been a relationship-driven business. Agents rely on their personal brand and local reputation to generate leads and drive deals. However, the rise of social media has changed how people view professionals in this industry. Homeowners now research potential contacts before reaching out. As a result, agents must adapt their strategy to […]