Social Media
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Everyone knows agents should show up on social media. The hard part is doing it every few days, across several platforms, while also running a business. In this session, Alexandra Davis of Wise Agent demos a tool that schedules, designs, and posts content for you, and shows how to track what’s working.
Corey Jones, a Coldwell Banker agent in New Jersey, built a YouTube channel that now drives two‑thirds of his business — over $400K in GCI. By focusing on data‑driven, high‑intent content instead of viral trends, he turned consistent posting and a rented studio setup into a 20–25‑lead‑a‑month system that keeps producing long after each video goes live.
More than 27 million buyers and sellers search for real estate agents on Realtor.com® in a year.1 When one of them lands on your profile, they may decide within seconds whether to keep reading. A complete Realtor.com agent profile helps buyers understand who you are, where you work, and what experience you bring to their […]
If you’ve been putting off calling the older leads sitting in your CRM because it feels like a losing bet, a recent Labcoat Agents case study is worth paying attention to. A Florida-based team ran an AI-powered outreach pilot on just 5,000 aged leads from their database — and in the first 30 days alone, […]
There’s a persistent myth in real estate that YouTube only works if you’re already an influencer with tens of thousands of subscribers. Sabrina Gordon, an agent in Killeen, Texas — a military town of about 160,000 people — is proof that isn’t true. In a recent Labcoat Agents session, Sabrina and Paolo from YourTubeTeam broke […]
Blogging might feel like a 2006 tactic, but the mechanics behind why it works have quietly gotten more powerful, not less. Casey Popkins of Placester breaks down exactly how a modern real estate blog needs to be structured to get picked up by both traditional search and the new wave of AI answer engines, and […]
Stop fighting Zillow for local leads. Learn how to capture high-intent relocation buyers before they even pick a zip code. Most real estate agents are trapped in the same cycle. They spend thousands every month competing against Zillow, Realtor.com, Redfin, and dozens of other agents for the same local buyers. The leads are expensive, inconsistent, […]
Scroll through your phone for a minute and you’ll see how fast real estate has changed. Listings are no longer just posted—they’re marketed, shared, commented on, and sometimes even sold before you’ve had your morning coffee. Clients expect quick replies, polished content, and a strong online presence. For many agents, the real challenge isn’t finding […]