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As Coronavirus spreads aggressively around the United States, staying healthy, safe – and keeping others healthy and safe – is the most important priority for everyone. But, unfortunately, many of us are also worried about our jobs as real estate agents, especially as lockdowns and restrictions rightfully limit the amount of work, showings, and interacting […]


Krista Schrader, has been a model of success in the real estate industry, not just because of her dedication to the skills of her profession, but also by having the right tools and resources at her disposal. Krista is unlike many other real estate agents, who have not made a commitment to daily purposeful lead […]


If you want to be a successful real estate agent, then it’s important to — of course — be competent in your field. Not just getting your certification and staying up-to-date on the latest regulations and news impacting the real estate industry, but perfecting your personal skills as much as your marketing skills in order […]


Facebook. Instagram. YouTube. Snapchat. And, now—Tik Tok. Real estate agents know the importance of being active on social media, but with so many different platforms out there—and new platforms coming out all the time—it’s challenging to stay on top of it all. If you’re doing okay in the social media game but you want to […]


In the real estate community, there are a lot of debates about door-knocking. Many argue that in this day in age, knocking on someone’s door in the hopes of attracting another client, simply isn’t worth it. Today, most people do not want someone knocking on their door, even if there are signs that the person […]


Many people choose to get into the real estate industry for the money, and as we’ve discussed many times before in Lab Coat Agents, there is absolutely nothing wrong with having money as a motive. That being said, we know that what you earn has a lot to do with what you’re willing to put […]


How Much Should You Really Be Helping Your Buyers? And, where to draw the line. Real estate agents who go out of the way for their clients are sure to get some beneficial reward, like strong referrals in the future. But, what does “going out of your way” really mean? In this industry, the bare […]


It’s no secret that the price of higher education in the United States is more than most families can manage. Add the necessity to take out student loans on top of that – with remarkably high interest rates – and it has made it very difficult for young people to buy homes as early as […]


Expired listings represent both a tremendous opportunity and a significant challenge for real estate agents. The opportunity, of course, is to be the white knight who swoops in to turn failure into profit for frustrated homeowners. On the flip side, those same homeowners may now be leery of any real estate agent who claims to […]