AI & Technology
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Submit your own name through a lead form and count the texts that come back. One team that tried this got around 15, and they all sounded the same. If fast follow-up is now the baseline, what actually makes a lead remember you? The answer involves a short video, one changed word, and a few details only that lead would care about.
What if the conversation you’re dreading isn’t nearly as hostile as you think? An analysis of 4,000 prospecting calls found surprisingly little negativity, and 8 million dials point to a simple 1% rule. Here’s how top agents sequence their calls, time their expired follow-up, and bring real value to every conversation.
AI is quickly becoming a competitive advantage for real estate agents, but the goal isn’t to replace the human element. It’s to enhance it. From finding listing opportunities to preparing for seller appointments, here’s how agents are using AI to save time, make smarter decisions, and build stronger client relationships.
Most agents give up on online marketing within a few months when the phone stays quiet. One Central Oregon ranch specialist took the opposite approach, building a niche, a trust-first website, and a magazine over several years. Now she gets calls every week from people who found her online or through AI search.
In our latest post, we break down six lessons from her approach, from choosing a niche you actually live to reusing one piece of content in print and online. It also covers how she uses AI to save roughly a quarter of the time it takes to finish her magazine.
One brokerage’s TC forwarded an accepted contract to an AI assistant, approved its plan, and found the whole file already sorted inside SkySlope. That’s about an hour saved on one deal, and nobody lost their job.
This week’s post breaks down how to set up AI as your TC’s sidekick: the compliance settings most agents miss, the four systems to connect, and the exact prompt structure that makes AI catch mismatched dates and missing addenda before they become problems.
What if buying more leads is the reason your business feels stuck? One agent was pulling in about 50 leads a day and still kept spending more, because the real leak wasn’t lead volume. It was everything that happened after the lead came in.
Most agents are trying to be the marketer, the assistant, and the closer all at once. The agents breaking out of that cycle are splitting the work into three roles: AI, a VA, and themselves. Here’s exactly what goes where, how to make it stick, and a 30-day plan to get it running.
What if the reason your niche isn’t working is that it was never really yours? Most agents pick a topic that sounds profitable, post for a few months, and quietly give up. But one agent built his niche around something he’d personally lived through, and turned it into more than 200 web pages and 200+ videos that Google and AI tools keep surfacing.
No studio. No script. No fancy gear. Just a phone, a simple 5-step workflow, and a site structure most agents never think about. Here’s exactly how it works, and how you can start building your own version with as little as one hour a day.
In just eight days, Gabe Cordoba’s team saw 121 warm handoffs from a 25,000‑contact database — powered by Fellow’s AI teammate “Felix.” Instead of chasing new leads, they used AI to work the database they already had, uncovering missed calls, hidden referrals, and real‑time opportunities that human teams often overlook.
