AI & Technology
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Blogging might feel like a 2006 tactic, but the mechanics behind why it works have quietly gotten more powerful, not less. Casey Popkins of Placester breaks down exactly how a modern real estate blog needs to be structured to get picked up by both traditional search and the new wave of AI answer engines, and […]
Marketers have a name for what’s happening right now: a trust recession. It’s getting harder for brands, companies, and individuals, including real estate agents, to build genuine trust through marketing, and AI is accelerating the problem. Curtis from RedX broke down exactly why this is happening and the five specific shifts that separate content people […]
The question isn’t always “how do we get more leads.” Sometimes it’s “how many of the contacts we already have are we actually reaching?” For most teams, the honest answer is uncomfortable. Levi Rodgers Real Estate Group in San Antonio and the Duncan Duo Team in Tampa Bay both asked it. They came back with […]
Expired listing counts have been climbing steadily since 2023, and the trend isn’t slowing down. Sean Farr from LandVoice walked through exactly why this moment is different, how older expireds specifically create a unique opportunity, and the scripts and follow-up systems that turn this into consistent listing business. Yes, There Are Expireds in Your Market […]
AI in real estate has been the topic of conversation for a while now, but there’s a real gap between talking about AI and actually running a business on it. A panel of four top producers, Adam Gillespie (Apex Elite AI, Inman’s first AI Award winner), Katie Van Ness (Most Referred Expert community, Lofty Masterclass), […]
Most agents and investors think of AI as a writing assistant or a chatbot. PropStream is using it very differently: pointing AI directly at its own property data to surface off-market opportunities that would otherwise take hours of manual digging. Burton walked through exactly how it works, split into two areas: lead generation and property […]
Prospecting has gone through a few eras: the portal rush, paid lead gen, inbound content marketing, short-form social during the pandemic. Each wave rewarded the agents who moved early and made it genuinely hard to catch up for everyone who waited. Casey Popkins of Placester argues we’re in the middle of exactly that kind of […]
You’ve heard the saying before: AI won’t replace agents, but agents who use AI will outperform those who don’t. It’s become almost a cliché at this point. But what does that actually look like in practice, day to day, deal to deal? Gary Prado of Vitalis Outsourcing, a virtual staffing company that’s spent years placing […]