Marketing & Branding
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What if buying more leads is the reason your business feels stuck? One agent was pulling in about 50 leads a day and still kept spending more, because the real leak wasn’t lead volume. It was everything that happened after the lead came in.
Most agents are trying to be the marketer, the assistant, and the closer all at once. The agents breaking out of that cycle are splitting the work into three roles: AI, a VA, and themselves. Here’s exactly what goes where, how to make it stick, and a 30-day plan to get it running.
Everyone knows agents should show up on social media. The hard part is doing it every few days, across several platforms, while also running a business. In this session, Alexandra Davis of Wise Agent demos a tool that schedules, designs, and posts content for you, and shows how to track what’s working.
An expired listing means the home didn’t sell, not that the owner stopped wanting to. The hard part is finding the right ones and reaching them without starting from a list of thousands. In this session, Burton from PropStream walks through how to build a targeted failed-listing list, add contact info, and turn it into a campaign.
Most real estate advice assumes you thrive on sameness: the same call block, the same newsletter, the same annual goals. For agents with ADHD, that setup is often what stalls them, not a lack of ability. In part two of our ADHD session, coach Ioana Nin shares practical swaps that work with how an ADHD brain actually runs.
What if the reason your niche isn’t working is that it was never really yours? Most agents pick a topic that sounds profitable, post for a few months, and quietly give up. But one agent built his niche around something he’d personally lived through, and turned it into more than 200 web pages and 200+ videos that Google and AI tools keep surfacing.
No studio. No script. No fancy gear. Just a phone, a simple 5-step workflow, and a site structure most agents never think about. Here’s exactly how it works, and how you can start building your own version with as little as one hour a day.
Corey Jones, a Coldwell Banker agent in New Jersey, built a YouTube channel that now drives two‑thirds of his business — over $400K in GCI. By focusing on data‑driven, high‑intent content instead of viral trends, he turned consistent posting and a rented studio setup into a 20–25‑lead‑a‑month system that keeps producing long after each video goes live.
Before you add another tool to your real estate business, ask one question: What problem will it take off your plate? Maybe your team is buried in repeat tasks. Maybe renters struggle to find the right listing or book a tour. Maybe important lease dates are hiding in a stack of documents. Or maybe an […]
On Instagram, the biggest wins for real estate agents aren’t coming from viral one‑offs — they’re coming from systems. The agents seeing real growth are the ones who’ve built a repeatable process that consistently attracts the right audience, instead of chasing the occasional lucky hit. That’s exactly what Kyron Martini has been helping agents in […]