Business Growth
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Important Note: PropStream does not offer legal advice. Before marketing to homeowners, we recommend doing your own research and/or consulting with a legal professional. Did you know that an estimated 95% of people read physical mail, while only 20-30% of emails are opened? According to Direct Response Media Group (DRMG), direct mail response rates are […]
Most agents walk into a listing appointment underprepared, hoping their personality and a CMA will be enough to win the business. Scott Pierce of Listings to Leads makes the case for a completely different approach: start with a marketing plan so strong that pricing and commission conversations barely come up as objections at all. Here’s […]
Most agents didn’t get into real estate for the taxes. Come spring, the routine is usually the same: send your CPA your documents, get filed, find out what you owe. No strategy, no proactive plan. Alex Moros, partner at SteelPoint Capital and part of Accruity, a real estate-focused finance, accounting, and CPA firm, broke down […]
You’ve heard the saying before: AI won’t replace agents, but agents who use AI will outperform those who don’t. It’s become almost a cliché at this point. But what does that actually look like in practice, day to day, deal to deal? Gary Prado of Vitalis Outsourcing, a virtual staffing company that’s spent years placing […]
Most real estate agents are doing YouTube wrong. They understand the opportunity. They see other agents getting leads from it. They know buyers and sellers are watching videos before they ever reach out to an agent. But here is the problem. Most agents are building YouTube channels that never convert to closed business. Their videos […]
Important Note: PropStream does not offer legal advice. Before contacting homeowners with liens on their properties, we recommend doing your own research and/or consulting with a legal professional. Properties with liens are often viewed as complicated transactions, but for real estate agents, they can represent some of the most promising listing opportunities. Many homeowners facing […]
Scroll through your phone for a minute and you’ll see how fast real estate has changed. Listings are no longer just posted—they’re marketed, shared, commented on, and sometimes even sold before you’ve had your morning coffee. Clients expect quick replies, polished content, and a strong online presence. For many agents, the real challenge isn’t finding […]
Live TrainingWednesday, April 2910:30AM PT / 1:30PM ET For years, most real estate agents have relied on paid lead platforms to drive business. Zillow, Realtor.com, and similar channels can work. But the underlying problem hasn’t changed. Costs keep rising, competition increases, and the leads rarely build long-term equity in your brand. The result is predictable. […]