Sales & Conversion
Topics
This isn’t a “is Zillow good or bad” conversation. For agents and teams who’ve already decided to use Zillow Premier or Zillow Preferred, the real question is why some teams get double the industry-recommended conversion rate while others barely hit the baseline. Gus, who’s run lead conversion strategy for over a decade, broke down exactly […]
Most agents walk into a listing appointment underprepared, hoping their personality and a CMA will be enough to win the business. Scott Pierce of Listings to Leads makes the case for a completely different approach: start with a marketing plan so strong that pricing and commission conversations barely come up as objections at all. Here’s […]
Stop fighting Zillow for local leads. Learn how to capture high-intent relocation buyers before they even pick a zip code. Most real estate agents are trapped in the same cycle. They spend thousands every month competing against Zillow, Realtor.com, Redfin, and dozens of other agents for the same local buyers. The leads are expensive, inconsistent, […]
Key Takeaways If you are spending $500 to $1,500 per month on Zillow Premier Agent or Realtor.com leads and wondering why your conversion numbers are not moving, the data has a clear answer. Portal leads convert at roughly 1% annually, according to Ylopo research. That means out of 100 leads you pay for, you can […]
Important Note: PropStream does not offer legal advice. Before contacting pre-foreclosure leads, we recommend doing your own research and/or consulting with a legal professional. As an agent, listings are a hot commodity, and one of the best ways to find them is by locating motivated sellers. One motivated seller type you can’t leave out of your […]
Many agents pride themselves on being hands-on. They believe their physical presence at every showing signals professionalism, commitment, and value. While that belief feels responsible, it becomes increasingly expensive as production grows. Buyers do not make decisions because an agent unlocked a door. They make decisions based on trust, data-driven advice and timing, not attendance. […]