Mindset

Everyone knows agents should show up on social media. The hard part is doing it every few days, across several platforms, while also running a business. In this session, Alexandra Davis of Wise Agent demos a tool that schedules, designs, and posts content for you, and shows how to track what’s working.

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An expired listing means the home didn’t sell, not that the owner stopped wanting to. The hard part is finding the right ones and reaching them without starting from a list of thousands. In this session, Burton from PropStream walks through how to build a targeted failed-listing list, add contact info, and turn it into a campaign.

Most agents assume their lead problem is a lack of leads. For a lot of them, the real problem starts after the lead comes in. In this session, Gustavo Ramirez of Power ISA explains why only about 3% of leads are ready to transact today, and the follow-up system top teams use to stay with the other 97%, even when rates and inventory make the market harder.

After 48 years in real estate, Mike Bowler turned his own downsizing experience into a powerful niche — senior transitions. By combining firsthand expertise with AI‑assisted content creation, he’s built over 200 web pages and videos that dominate search results. His process proves that consistency and authenticity beat production value every time.

Corey Jones, a Coldwell Banker agent in New Jersey, built a YouTube channel that now drives two‑thirds of his business — over $400K in GCI. By focusing on data‑driven, high‑intent content instead of viral trends, he turned consistent posting and a rented studio setup into a 20–25‑lead‑a‑month system that keeps producing long after each video goes live.

On Instagram, the biggest wins for real estate agents aren’t coming from viral one‑offs — they’re coming from systems. The agents seeing real growth are the ones who’ve built a repeatable process that consistently attracts the right audience, instead of chasing the occasional lucky hit. That’s exactly what Kyron Martini has been helping agents in […]

More than 27 million buyers and sellers search for real estate agents on Realtor.com® in a year.1 When one of them lands on your profile, they may decide within seconds whether to keep reading. A complete Realtor.com agent profile helps buyers understand who you are, where you work, and what experience you bring to their […]

Important Note: PropStream does not offer legal advice. Before contacting homeowners, we recommend doing your own research and/or consulting with a legal professional. Neighborhood farming used to mean sending postcards to everyone in a geographic area to stay top of mind as an agent. However, that strategy is becoming less and less effective. Sure, it […]

There’s a persistent myth in real estate that YouTube only works if you’re already an influencer with tens of thousands of subscribers. Sabrina Gordon, an agent in Killeen, Texas — a military town of about 160,000 people — is proof that isn’t true. In a recent Labcoat Agents session, Sabrina and Paolo from YourTubeTeam broke […]