Mindset

Most agents wait for a notice of default before they call a homeowner in trouble. By then the bank has started the foreclosure process and every other agent has the same list. Pre-foreclosures are up 15% to 20% in many areas, but the better opportunity may be earlier.
In our latest post, we break down how to reach homeowners who are 60 to 120 days behind on their mortgage, from an indirect first call to a handwritten card and a simple Meta ad. It also covers how to lead with equity and empathy so the conversation helps the homeowner first.

What if buying more leads is the reason your business feels stuck? One agent was pulling in about 50 leads a day and still kept spending more, because the real leak wasn’t lead volume. It was everything that happened after the lead came in.

Most agents are trying to be the marketer, the assistant, and the closer all at once. The agents breaking out of that cycle are splitting the work into three roles: AI, a VA, and themselves. Here’s exactly what goes where, how to make it stick, and a 30-day plan to get it running.

Everyone knows agents should show up on social media. The hard part is doing it every few days, across several platforms, while also running a business. In this session, Alexandra Davis of Wise Agent demos a tool that schedules, designs, and posts content for you, and shows how to track what’s working.

An expired listing means the home didn’t sell, not that the owner stopped wanting to. The hard part is finding the right ones and reaching them without starting from a list of thousands. In this session, Burton from PropStream walks through how to build a targeted failed-listing list, add contact info, and turn it into a campaign.

Most agents assume their lead problem is a lack of leads. For a lot of them, the real problem starts after the lead comes in. In this session, Gustavo Ramirez of Power ISA explains why only about 3% of leads are ready to transact today, and the follow-up system top teams use to stay with the other 97%, even when rates and inventory make the market harder.

What if the reason your niche isn’t working is that it was never really yours? Most agents pick a topic that sounds profitable, post for a few months, and quietly give up. But one agent built his niche around something he’d personally lived through, and turned it into more than 200 web pages and 200+ videos that Google and AI tools keep surfacing.

No studio. No script. No fancy gear. Just a phone, a simple 5-step workflow, and a site structure most agents never think about. Here’s exactly how it works, and how you can start building your own version with as little as one hour a day.

Corey Jones, a Coldwell Banker agent in New Jersey, built a YouTube channel that now drives two‑thirds of his business — over $400K in GCI. By focusing on data‑driven, high‑intent content instead of viral trends, he turned consistent posting and a rented studio setup into a 20–25‑lead‑a‑month system that keeps producing long after each video goes live.

On Instagram, the biggest wins for real estate agents aren’t coming from viral one‑offs — they’re coming from systems. The agents seeing real growth are the ones who’ve built a repeatable process that consistently attracts the right audience, instead of chasing the occasional lucky hit. That’s exactly what Kyron Martini has been helping agents in […]

More than 27 million buyers and sellers search for real estate agents on Realtor.com® in a year.1 When one of them lands on your profile, they may decide within seconds whether to keep reading. A complete Realtor.com agent profile helps buyers understand who you are, where you work, and what experience you bring to their […]