When you think about hyperlocal marketing done right, few agents embody it better than Cory Tanzer. Based in Chicago, Cory has built a real estate business that doesn’t just sell homes — it owns the conversation in his community. In a recent Lab Coat Agents webinar, Cory shared how he used two Facebook Groups and […]
Interest rates have risen dramatically in recent years, reducing the purchasing power of buyers. This can add hundreds or even thousands of dollars to a buyer’s monthly payment, making mortgage selection an integral part of the home-buying process for the 90% of Americans who will purchase a home with a mortgage. By working with the […]
The Telephone Consumer Protection Act (TCPA) has long been a guiding regulation for telemarketing and communication practices. Now, with significant updates coming into effect on January 27, 2025, real estate professionals need to adapt to these changes to ensure compliance. These new rules are designed to tighten consent protocols, regulate automated communication, and enforce stricter […]
Nine years ago, LabCoat Agents embarked on a journey that would forever change the landscape of real estate networking and education. What began as a humble Facebook Group has blossomed into a thriving community of like-minded professionals. Community Growth: From Humble Beginnings to 162,000 Strong In 2014, LabCoat Agents’ Facebook Group was merely a budding […]
In this guide, we’ll walk you through the essential steps to take before, during, and after the open house to maximize its impact. Get ready to create a memorable experience for visitors and boost your chances of selling the property. Things to Do Before the Open House 1. Schedule the Perfect Day & Time for […]
Are you planning to purchase a new home? Congratulations! A home inspection is a crucial step in the home-buying process. It helps you understand the condition of the property and identify any potential issues. But don’t just passively observe the inspection; actively participate by asking the right questions. In this article, we’ll guide you through […]
Are you ready to step into the world of opulence and exclusivity? Becoming a luxury real estate agent is not just about selling properties; it’s about immersing yourself in a lifestyle of sophistication and elegance. In this guide, we will explore the path to becoming a sought-after luxury agent and how to thrive in this […]
As realtors, we know that first impressions are everything. When a potential client comes to an open house, you want to make sure they feel welcomed and comfortable. One way to create a warm and inviting atmosphere is through food. Not only does it provide a delicious treat for your guests, but it also shows […]
Real estate agents have long relied on traditional marketing techniques such as flyers, billboards, and mailers to attract potential clients. While these methods can be effective, they often come with a hefty price tag and don’t always reach the intended audience. In today’s digital age, Facebook Ads have emerged as a cost-effective and highly targeted […]