Hiring a virtual assistant is only half the equation. Gary Prado, CEO of Vitalis Outsourcing, talks to roughly five real estate agents a day, and he says he can usually tell within minutes of a conversation whether an agent’s VA relationship is working, and it’s almost never about the VA’s skill level. It’s about management. […]
This isn’t a “is Zillow good or bad” conversation. For agents and teams who’ve already decided to use Zillow Premier or Zillow Preferred, the real question is why some teams get double the industry-recommended conversion rate while others barely hit the baseline. Gus, who’s run lead conversion strategy for over a decade, broke down exactly […]
Every agent already knows the value of their database. What most agents don’t realize is that it’s also quietly funding a second business, mortgage referrals, that’s currently being handed to lenders for nothing in return. Greg, from The Federal Savings Bank, walked through exactly how agents can legally participate in that revenue without becoming a […]
AI in real estate has been the topic of conversation for a while now, but there’s a real gap between talking about AI and actually running a business on it. A panel of four top producers, Adam Gillespie (Apex Elite AI, Inman’s first AI Award winner), Katie Van Ness (Most Referred Expert community, Lofty Masterclass), […]
Here’s an uncomfortable stat: roughly 10% of any real estate database transacts every single year, with or without the agent who owns that database. People buy and sell regardless of whether anyone reached out, followed up, or even had their correct contact information on file. The question isn’t whether your database is producing deals. It’s […]
Most agents and investors think of AI as a writing assistant or a chatbot. PropStream is using it very differently: pointing AI directly at its own property data to surface off-market opportunities that would otherwise take hours of manual digging. Burton walked through exactly how it works, split into two areas: lead generation and property […]
There’s more opportunity in real estate right now than at almost any point before, and a lot of it has nothing to do with paying for portal leads. Tyler, a licensed agent and trainer with REDX’s Listing Academy, breaks down why lead quality matters far more than lead volume, and shares the exact database system […]
Prospecting has gone through a few eras: the portal rush, paid lead gen, inbound content marketing, short-form social during the pandemic. Each wave rewarded the agents who moved early and made it genuinely hard to catch up for everyone who waited. Casey Popkins of Placester argues we’re in the middle of exactly that kind of […]
Most agents walk into a listing appointment underprepared, hoping their personality and a CMA will be enough to win the business. Scott Pierce of Listings to Leads makes the case for a completely different approach: start with a marketing plan so strong that pricing and commission conversations barely come up as objections at all. Here’s […]