AI in real estate has been the topic of conversation for a while now, but there’s a real gap between talking about AI and actually running a business on it. A panel of four top producers, Adam Gillespie (Apex Elite AI, Inman’s first AI Award winner), Katie Van Ness (Most Referred Expert community, Lofty Masterclass), […]
Here’s an uncomfortable stat: roughly 10% of any real estate database transacts every single year, with or without the agent who owns that database. People buy and sell regardless of whether anyone reached out, followed up, or even had their correct contact information on file. The question isn’t whether your database is producing deals. It’s […]
Most agents and investors think of AI as a writing assistant or a chatbot. PropStream is using it very differently: pointing AI directly at its own property data to surface off-market opportunities that would otherwise take hours of manual digging. Burton walked through exactly how it works, split into two areas: lead generation and property […]
There’s more opportunity in real estate right now than at almost any point before, and a lot of it has nothing to do with paying for portal leads. Tyler, a licensed agent and trainer with REDX’s Listing Academy, breaks down why lead quality matters far more than lead volume, and shares the exact database system […]
Prospecting has gone through a few eras: the portal rush, paid lead gen, inbound content marketing, short-form social during the pandemic. Each wave rewarded the agents who moved early and made it genuinely hard to catch up for everyone who waited. Casey Popkins of Placester argues we’re in the middle of exactly that kind of […]
Most agents walk into a listing appointment underprepared, hoping their personality and a CMA will be enough to win the business. Scott Pierce of Listings to Leads makes the case for a completely different approach: start with a marketing plan so strong that pricing and commission conversations barely come up as objections at all. Here’s […]
Most agents didn’t get into real estate for the taxes. Come spring, the routine is usually the same: send your CPA your documents, get filed, find out what you owe. No strategy, no proactive plan. Alex Moros, partner at SteelPoint Capital and part of Accruity, a real estate-focused finance, accounting, and CPA firm, broke down […]
You’ve heard the saying before: AI won’t replace agents, but agents who use AI will outperform those who don’t. It’s become almost a cliché at this point. But what does that actually look like in practice, day to day, deal to deal? Gary Prado of Vitalis Outsourcing, a virtual staffing company that’s spent years placing […]
If you run a team, lead a brokerage, or you’re building a downline, you already know one truth: recruiting never really stops. You don’t wait for an opening. You’re always looking for the right agents to bring into your organization. So what’s actually working right now? A recent conversation on this exact topic broke down […]