Lead Generation
Topics
Important Note: PropStream does not offer legal advice. Before contacting pre-foreclosure leads, we recommend doing your own research and/or consulting with a legal professional. As an agent, listings are a hot commodity, and one of the best ways to find them is by locating motivated sellers. One motivated seller type you can’t leave out of your […]
Top-producing agents don’t outpace the field because they work harder or have more talent. They grow faster because they cut out the wrong work sooner. Where most agents wonder if they can take on another task, high-output agents ask a better question: Should this even be on my plate? That single shift from capability to […]
Are you tired of the “speed-to-lead” treadmill? In the current real estate landscape, many agents find themselves trapped in a cycle of renting their business from platforms like Zillow, Realtor.com, and Redfin. You pay a premium for a lead, race to the phone within 30 seconds, and often end up battling five other agents for […]
Real estate lead generation in 2026 is no longer about discovering new tactics. The fundamentals haven’t changed, but the margin between agents who stay busy and those who scale has narrowed to one thing: execution quality. Most realtors already know how to run ads, host open houses, or call FSBOs. What fewer agents have figured […]
Every day, more people are turning to sources like ChatGPT and Google Gemini for information. This includes potential homebuyers. AI isn’t going away anytime soon. To adapt to an ever-changing business, marketing methods must switch as quickly as tech does.
Chase Whitney is the team lead for First Team Real Estate in Orange Country California. Honest, humble and a genuinely great human, he’s won the respect of many in the real estate industry. If there’s one thing we’ve learned from helping thousands of agents grow their business… it’s this. Everything is downstream from lead generation. […]