Lead Generation

There’s more opportunity in real estate right now than at almost any point before, and a lot of it has nothing to do with paying for portal leads. Tyler, a licensed agent and trainer with REDX’s Listing Academy, breaks down why lead quality matters far more than lead volume, and shares the exact database system […]

Most agents walk into a listing appointment underprepared, hoping their personality and a CMA will be enough to win the business. Scott Pierce of Listings to Leads makes the case for a completely different approach: start with a marketing plan so strong that pricing and commission conversations barely come up as objections at all. Here’s […]

Most agents build a real estate cold calling script, run it for a week, and decide it doesn’t work. The script usually isn’t the problem. The issue is that it doesn’t have a clear objective, or it doesn’t ask the questions that actually move a seller toward setting an appointment. Kent Brown has made close […]

Most real estate agents are doing YouTube wrong. They understand the opportunity. They see other agents getting leads from it. They know buyers and sellers are watching videos before they ever reach out to an agent. But here is the problem. Most agents are building YouTube channels that never convert to closed business. Their videos […]

Every year, real estate teams spend thousands — sometimes tens of thousands — on lead generation. Portals. Paid search. Social ads. Mailers. The logic seems airtight: more leads in, more deals out.  But here’s what the math doesn’t show. The average real estate team is sitting on 3,000, 5,000, even 10,000 contacts they’ve already paid […]

Important Note: PropStream does not offer legal advice. Before contacting homeowners with liens on their properties, we recommend doing your own research and/or consulting with a legal professional. Properties with liens are often viewed as complicated transactions, but for real estate agents, they can represent some of the most promising listing opportunities. Many homeowners facing […]

Important Note: PropStream does not offer legal advice. Before contacting high-equity leads, we recommend doing your own research and/or consulting with a legal professional. As a listing agent, knowing when homeowners are thinking about selling is a huge advantage. It helps you offer your listing services at the very moment they’re needed most.  One way […]

Stop fighting Zillow for local leads. Learn how to capture high-intent relocation buyers before they even pick a zip code. Most real estate agents are trapped in the same cycle. They spend thousands every month competing against Zillow, Realtor.com, Redfin, and dozens of other agents for the same local buyers. The leads are expensive, inconsistent, […]

Live TrainingWednesday, April 2910:30AM PT / 1:30PM ET For years, most real estate agents have relied on paid lead platforms to drive business. Zillow, Realtor.com, and similar channels can work. But the underlying problem hasn’t changed. Costs keep rising, competition increases, and the leads rarely build long-term equity in your brand. The result is predictable. […]