Lead Generation

What if buying more leads is the reason your business feels stuck? One agent was pulling in about 50 leads a day and still kept spending more, because the real leak wasn’t lead volume. It was everything that happened after the lead came in.

Most agents are trying to be the marketer, the assistant, and the closer all at once. The agents breaking out of that cycle are splitting the work into three roles: AI, a VA, and themselves. Here’s exactly what goes where, how to make it stick, and a 30-day plan to get it running.

Everyone knows agents should show up on social media. The hard part is doing it every few days, across several platforms, while also running a business. In this session, Alexandra Davis of Wise Agent demos a tool that schedules, designs, and posts content for you, and shows how to track what’s working.

Most agents assume their lead problem is a lack of leads. For a lot of them, the real problem starts after the lead comes in. In this session, Gustavo Ramirez of Power ISA explains why only about 3% of leads are ready to transact today, and the follow-up system top teams use to stay with the other 97%, even when rates and inventory make the market harder.

Corey Jones, a Coldwell Banker agent in New Jersey, built a YouTube channel that now drives two‑thirds of his business — over $400K in GCI. By focusing on data‑driven, high‑intent content instead of viral trends, he turned consistent posting and a rented studio setup into a 20–25‑lead‑a‑month system that keeps producing long after each video goes live.

In just eight days, Gabe Cordoba’s team saw 121 warm handoffs from a 25,000‑contact database — powered by Fellow’s AI teammate “Felix.” Instead of chasing new leads, they used AI to work the database they already had, uncovering missed calls, hidden referrals, and real‑time opportunities that human teams often overlook.

Before you add another tool to your real estate business, ask one question: What problem will it take off your plate? Maybe your team is buried in repeat tasks. Maybe renters struggle to find the right listing or book a tour. Maybe important lease dates are hiding in a stack of documents. Or maybe an […]

On Instagram, the biggest wins for real estate agents aren’t coming from viral one‑offs — they’re coming from systems. The agents seeing real growth are the ones who’ve built a repeatable process that consistently attracts the right audience, instead of chasing the occasional lucky hit. That’s exactly what Kyron Martini has been helping agents in […]

Watch the full replay: https://youtu.be/M9S2Effvos8 Direct mail gets written off as outdated more often than it should. The truth is it still works — it’s just that most agents never stick with it long enough to see it pay off, because building the right list and staying consistent takes more effort than firing off a […]

If you’ve been putting off calling the older leads sitting in your CRM because it feels like a losing bet, a recent Labcoat Agents case study is worth paying attention to. A Florida-based team ran an AI-powered outreach pilot on just 5,000 aged leads from their database — and in the first 30 days alone, […]