Lead Generation

Lead Intelligence’s predictive modeling eliminates subjectivity from lead scoring by incorporating both intuitive and non-intuitive data points that traditional lead scoring might miss. T

Zombie properties are homes that are in pre-foreclosure, but are also already vacant. Typically, the owner has abandoned the property, believing foreclosure is imminent or already complete, even though they’re still the legal owner. 

Learn how to setup REDX and build a business that grows from just 1 hour per day of prospecting

new national standards changed the way agents handle buyer agreements—now, they’re required before property showings. While this might feel like an added hurdle, it’s an opportunity: your first buyer meeting can become a powerful relationship-builder that sets you apart from the competition. 

In an industry where relationships drive results, one forward-thinking real estate agency turned to personalized mail to strengthen their local presence and win more listings. The results speak for themselves: $512,000 in commissions generated from a $14,000 investment, delivering a remarkable 3600% ROI. The Challenge Like many agencies, this team of three agents recognised that […]

A real estate agent sits alone at her kitchen table at 11:47 PM, scrolling through a CRM system showing just 0.2% conversion on hundreds of online leads.  Across town, another agent ends his workday at 5:30 PM, reviewing his pipeline – 3 listing appointments tomorrow, 5 pending transactions, and 2 closings next week. He hasn’t […]

Generating consistent, high-quality leads is one of the most critical components of a successful real estate career. And as technology evolves, so do the ways agents prospect and connect with potential buyers and sellers. In 2025, real estate agents are asking a familiar but urgent question:  What actually works when it comes to getting—and converting—high-quality […]

When you think about hyperlocal marketing done right, few agents embody it better than Cory Tanzer. Based in Chicago, Cory has built a real estate business that doesn’t just sell homes — it owns the conversation in his community. In a recent Lab Coat Agents webinar, Cory shared how he used two Facebook Groups and […]

In real estate, the closing gift represents more than just a token of appreciation—it’s a strategic marketing opportunity that can strengthen client relationships, generate referrals, and distinguish your brand in a competitive market. As we approach 2025, innovative closing gift ideas are helping top-producing agents extend their client relationships beyond the transaction and build their […]