Lead Generation
Topics
Watch the full replay: https://youtu.be/6OPzcFbGliE Quick gut check: how many real estate agents do you know who’ve heard of UAD 3.6? Probably none. In a recent Labcoat Agents session, mortgage expert Greg from The Federal Savings Bank pointed out that he’s talked to hundreds of agents over the past few weeks, and almost nobody — […]
Listings to Leads has built a system top agents are using to turn expireds, FSBOs, and cold databases into signed listings — and it starts with one simple shift: stop telling sellers how great you are, and start showing them exactly how you’ll sell their home. Every homeowner who’s thinking about selling is asking themselves […]
Blogging might feel like a 2006 tactic, but the mechanics behind why it works have quietly gotten more powerful, not less. Casey Popkins of Placester breaks down exactly how a modern real estate blog needs to be structured to get picked up by both traditional search and the new wave of AI answer engines, and […]
Marketers have a name for what’s happening right now: a trust recession. It’s getting harder for brands, companies, and individuals, including real estate agents, to build genuine trust through marketing, and AI is accelerating the problem. Curtis from RedX broke down exactly why this is happening and the five specific shifts that separate content people […]
The question isn’t always “how do we get more leads.” Sometimes it’s “how many of the contacts we already have are we actually reaching?” For most teams, the honest answer is uncomfortable. Levi Rodgers Real Estate Group in San Antonio and the Duncan Duo Team in Tampa Bay both asked it. They came back with […]
Expired listing counts have been climbing steadily since 2023, and the trend isn’t slowing down. Sean Farr from LandVoice walked through exactly why this moment is different, how older expireds specifically create a unique opportunity, and the scripts and follow-up systems that turn this into consistent listing business. Yes, There Are Expireds in Your Market […]
You dial 40 For Sale By Owner numbers and reach four people. The script never gets tested because the conversation never starts. Most agents respond by dialing harder, when the actual problem sits upstream of the call. Low contact rates on FSBO leads usually trace back to four fixable causes: your number is flagged as […]
