Real estate prospecting is all about making connections. You can cold call, door knock, or send direct mail—but the agents who win listings know that it takes multiple touchpoints to build trust and get hired. That’s why direct mail is still one of the most powerful tools in a real estate agent’s arsenal. In fact: […]
In 2025, the real estate market is more competitive than ever, and building a scalable business requires more than just effort—it demands strategy. At the heart of every successful agent’s approach is phone prospecting. Making calls remains the most direct and effective way to connect with leads and start meaningful conversations.
Building a team expands your real estate business, creates opportunities for others, and positions you to serve more clients. But how do agents start, and how do you ensure success? Here are 9 essential steps you need to get started building a real estate team.
Social media has become an essential tool in real estate marketing, with 48% of agents considering it the most effective form of advertising. However, many agents still face challenges in generating high-quality leads and converting them into clients through traditional Facebook and Instagram ads. If you’re among those struggling to make social media ads work […]
As a real estate agent, you know how important it is to have quality leads. So it’s frustrating when you run into wrong numbers and bad information that waste your time. And with all the different companies who claim their leads and data are the best, it can be difficult to know where to put […]
Have you heard of FRBOs? A lot of agents haven’t, which is why they’re such a lucrative lead type in an otherwise overcrowded prospecting market. In this article, we’re going to teach you what FRBOs are, why they’re an amazing lead source, and how to have successful conversations that can lead to a lifetime of […]
In real estate prospecting, effectively handling objections is key to your success. Your ability to navigate and overcome objections demonstrates your confidence and credibility as a capable agent. And even though objections may feel like a roadblock, they’re actually an opportunity to build trust and address specific needs. That’s why it’s important to embrace objections […]
In an era of online sales and marketing, direct mail is often thought of as an outdated lead gen technique. Most businesses focus solely on paid ads, social media, and email marketing, which begs the question: is direct mail dead? The answer might surprise you: for real estate agents, direct mail remains as important as […]
Introduction to Circle Prospecting Scripts When it comes to circle prospecting, experienced agents and coaches all say you should follow a script. The tricky thing is, there’s no such thing as a “perfect script” and there are a lot of options to choose from. And since no two conversations are alike, even the most popular […]