In our latest webinar with LCA, we welcomed Robert Lucido Jr., chief strategy officer with Lucido Global, one of the top producing KW Teams, to discuss real estate trends for 2022. His advice? Focus on tech and teams. Admittedly an advocate for the growing team model, Robert highlights the increasing importance of this approach as […]...
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Though often used interchangeably, Virtual Tours and 3D Tours are uniquely different. Virtual Tours began in 1999 – customers click hotspots on a 2D floorplan to view a 360-degree panorama image. 3D Tours were...
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The sales process is rarely a straight line. Across industries, it often takes between seven and 12 touches to convert a prospect. Just ONE prospect. Realtors in particular bear a heavy follow up burden. How do you ...
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Down a dark lane, in a forgotten corner of town, surrounded by overgrown trees, you will find an old mansion. It’s not as grand as it once was, merely a shadow of its former self. Occasionally, you will see the li...
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Some have said switching from one CRM system to another is worse than divorce. That’s understandable as not every CRM company is created equal, and even though legally agents and brokers own all the data within th...
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WHY is psychology relevant to real estate social media? We’ve all learned that the world is going digital. Agents are taking their door-knocking strategies and are headed for your inbox rather than your mailbox. As with all marketing strategies, they are only successful when they are converting. Head of Agent Development at Compass Realty, Lance [&h...
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In our latest webinar with LCA, “How To Make Past Clients Your #1 Revenue Source”, we explore the often-overlooked role of past clients as a viable and lucrative source of revenue. It is widely known that only 12% of home buyers/sellers rely on the same realtor even though nearly 70% report a good experience. This […]...
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