Technology

What if the conversation you’re dreading isn’t nearly as hostile as you think? An analysis of 4,000 prospecting calls found surprisingly little negativity, and 8 million dials point to a simple 1% rule. Here’s how top agents sequence their calls, time their expired follow-up, and bring real value to every conversation.

Most real estate agents know they should be on YouTube, but many continue to wait for the “perfect” time to start. The reality is that every month spent delaying is another month competitors are building trust, authority, and visibility with future buyers and sellers. Drawing from experience managing more than 100 real estate YouTube channels and producing over 7,000 videos, this article explores why YouTube remains one of the most powerful long-term lead generation platforms available to agents today, and what it takes to succeed without going viral.

AI is quickly becoming a competitive advantage for real estate agents, but the goal isn’t to replace the human element. It’s to enhance it. From finding listing opportunities to preparing for seller appointments, here’s how agents are using AI to save time, make smarter decisions, and build stronger client relationships.

One brokerage’s TC forwarded an accepted contract to an AI assistant, approved its plan, and found the whole file already sorted inside SkySlope. That’s about an hour saved on one deal, and nobody lost their job.
This week’s post breaks down how to set up AI as your TC’s sidekick: the compliance settings most agents miss, the four systems to connect, and the exact prompt structure that makes AI catch mismatched dates and missing addenda before they become problems.

What if the reason your niche isn’t working is that it was never really yours? Most agents pick a topic that sounds profitable, post for a few months, and quietly give up. But one agent built his niche around something he’d personally lived through, and turned it into more than 200 web pages and 200+ videos that Google and AI tools keep surfacing.

No studio. No script. No fancy gear. Just a phone, a simple 5-step workflow, and a site structure most agents never think about. Here’s exactly how it works, and how you can start building your own version with as little as one hour a day.

Corey Jones, a Coldwell Banker agent in New Jersey, built a YouTube channel that now drives two‑thirds of his business — over $400K in GCI. By focusing on data‑driven, high‑intent content instead of viral trends, he turned consistent posting and a rented studio setup into a 20–25‑lead‑a‑month system that keeps producing long after each video goes live.

Before you add another tool to your real estate business, ask one question: What problem will it take off your plate? Maybe your team is buried in repeat tasks. Maybe renters struggle to find the right listing or book a tour. Maybe important lease dates are hiding in a stack of documents. Or maybe an […]

If you’ve been putting off calling the older leads sitting in your CRM because it feels like a losing bet, a recent Labcoat Agents case study is worth paying attention to. A Florida-based team ran an AI-powered outreach pilot on just 5,000 aged leads from their database — and in the first 30 days alone, […]

Most real estate agents have crossed the first bridge with AI. They use it to write listing descriptions, clean up an email, or answer a question they used to google. The next move is bigger. Agentic AI connects to the software you already use and performs the work, while chat only hands you words to […]