

Real estate brokers do more than buy and sell a property. The modern profession entails a wide range of responsibilities and abilities. And multitasking is part of it in order to sustain performance and profitability. As a result, a CRM is a must-have for real estate professionals who want to stay ahead of the competition. […]


The variety of techniques to follow up with real estate leads has risen dramatically in the last decade. Not to mention, the increase of real estate lead generating prospects has added new unexpected turns to some of the old unresolved lead follow-up concerns. You have a new prospect or client to contact, so you look […]


Occasionally, I am given the opportunity to try out a new product. I do it most of the time because I’m intrigued and enjoy being up-to-date on the latest technological breakthroughs in the real estate industry. It usually isn’t something new or very amazing, but this time was different. Placester nailed something that will make […]


Want to know more about social media’s newest sensation, Clubhouse? If you haven’t heard of Clubhouse yet, think early AOL chat rooms. It’s a voice-only platform where you can join hundreds of like-minded folks and chat about topics ranging from parenthood to fitness to starting your own business. You can hear from celebrities and industry […]


These are the emotional stages of our clients as they start their home search and end it with us. The steps are from Ryan Serhant‘s Book – Sell It Like Serhant. Number 2-4 fluctuate more routinely. Meaning that a customer can go between 3 and 4 and then back down to 2 and start all […]


It’s easy to fall out of love with real estate if you’re in a slump or if you’re struggling. Remember two things when you feel this way. ️ 1. Take the good with the bad. Hold on to the good, have it drive you through the bad, and do your best to push through the […]


Earlier this year I sat down to create some leadership principles that I run my business and life with. I’m sharing them with you to inspire you to take time to reflect on what your principles are. We all have them internalized, now it’s time to write them down. Just in case you don’t notice, […]


The goal is to connect. Not every person that you meet is going to lead to a transaction. So when you connect with someone make sure that it’s a good connection, make sure that it’s a friendly one, and make sure that you leave a favorable impression because they will remember you if it’s a […]


This is a warning to all of you who work in real estate. We sometimes hold on to people that aren’t ready to buy or sell thinking that everyone that comes in our path is interested in transacting. Remember that not everyone that comes to you through open houses, referrals, online leads, etc. are going […]