Lead Generation
Topics
Taking on FSBO listings as well as expired listings can seem intimidating for any real estate agent. That being said, these listing types are a section of the market that’s worth tapping into. Over time, a majority of FSBO homeowners who aren’t having luck eventually come around to the idea of getting an agent’s help, […]
Expired listings represent both a tremendous opportunity and a significant challenge for real estate agents. The opportunity, of course, is to be the white knight who swoops in to turn failure into profit for frustrated homeowners. On the flip side, those same homeowners may now be leery of any real estate agent who claims to […]
Have you been getting a lot of those annoying robocalls lately? I know I have. Most of the time these days, I don’t even answer my phone unless I immediately recognize who’s calling me. According to lead-conversion expert Robby Trefethren, more and more Americans are doing the same. During a recent podcast interview, Robby went […]
Agents invest a lot of time and money in generating referral business, however, many times they drop ball in following up. There are 10 essential things you MUST do when you receive a referral to ensure you get more referrals, which can contribute to the growth and success of your real estate business. 1. Acknowledge […]
What is the first and foremost important activity of a successful Listing Specialist? Of course, you already know the answer: lead generation. In ancient times, our forefathers were hunter-gatherers. Back then, people migrated with their food source and hunting for the next meal was not an optional exercise. No matter how scarce the surrounding food […]
Many times as a real estate agent, we are constantly comparing ourselves to other agents that we aspire to be. And, even though buying and selling homes can also put you in competition with other agents, usually, the person we are in competition most is with ourselves. How can you meet the needs of each […]
Most agents are in real estate for the financial opportunities and freedoms it can provide. And, while any achievement – passing your real estate license exam, bringing in your first lead, closing your first deal – is something to be excited about, agents should be motivated to keep improving in any way that they can, […]
At Smart Inside Sales, we spend a lot of time discussing overcoming real estate objections. This is because objections are both the thing that is keeping you from making the sale while at the same time being the thing that gives you a route to close on your calls. And being able to close on […]
I woke up this morning freezing. Creeping out of bed I shuffled to the thermostat. Heat. I needed heat. As my morning eyes struggled to focus on the temperature showing on the thermostat, I wondered if it was 50 degrees in the house. It felt so freaking cold. My jaw dropped as my eyes focused […]