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Marketers have a name for what’s happening right now: a trust recession. It’s getting harder for brands, companies, and individuals, including real estate agents, to build genuine trust through marketing, and AI is accelerating the problem. Curtis from RedX broke down exactly why this is happening and the five specific shifts that separate content people […]
Hiring a virtual assistant is only half the equation. Gary Prado, CEO of Vitalis Outsourcing, talks to roughly five real estate agents a day, and he says he can usually tell within minutes of a conversation whether an agent’s VA relationship is working, and it’s almost never about the VA’s skill level. It’s about management. […]
The question isn’t always “how do we get more leads.” Sometimes it’s “how many of the contacts we already have are we actually reaching?” For most teams, the honest answer is uncomfortable. Levi Rodgers Real Estate Group in San Antonio and the Duncan Duo Team in Tampa Bay both asked it. They came back with […]
Expired listing counts have been climbing steadily since 2023, and the trend isn’t slowing down. Sean Farr from LandVoice walked through exactly why this moment is different, how older expireds specifically create a unique opportunity, and the scripts and follow-up systems that turn this into consistent listing business. Yes, There Are Expireds in Your Market […]
Most agents walk into a listing appointment underprepared, hoping their personality and a CMA will be enough to win the business. Scott Pierce of Listings to Leads makes the case for a completely different approach: start with a marketing plan so strong that pricing and commission conversations barely come up as objections at all. Here’s […]
If you run a team, lead a brokerage, or you’re building a downline, you already know one truth: recruiting never really stops. You don’t wait for an opening. You’re always looking for the right agents to bring into your organization. So what’s actually working right now? A recent conversation on this exact topic broke down […]
Most agents build a real estate cold calling script, run it for a week, and decide it doesn’t work. The script usually isn’t the problem. The issue is that it doesn’t have a clear objective, or it doesn’t ask the questions that actually move a seller toward setting an appointment. Kent Brown has made close […]