Real Estate Business
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In a text message and social media world, acronyms baffle and evolve faster than users can keep up, but it shouldn’t be so in the real estate world. Then what is the difference between ISAs and OSAs? Surely not just one letter. Ask most people in the real estate industry how they differentiate between Inbound […]
Inbound leads usually come from two main sources: Signs and Ads. Signs can be “or sale” signs, “open house” signs, “corner” signs or other signs. With ads it could be magazine ads, postcards, newspapers or online leads. In the last few years we find most inbound leads are coming from the internet. 51% of buyers […]
Editor’s Note: This content was written as allowed by the Canadian Fair Housing Law. Please check your local Fair Housing Laws before implementing any of the following tips. It’s a seller’s market out there! Homes in most markets are selling for over asking and getting multiple offers is too common. For sellers, this is great news! When a […]
After a combined 80 years in the real estate trade my business partner of the last 22 years, John Reilly and I are pleased to share Seven Success Fundamentals in Real Estate. These are key points we have practiced and observed in many successful real estate professionals over the years. To a large degree, success […]
We each have a choice in this business: status quo OR Kaizen. We all know what the status quo is in our market area. It’s what everybody else is doing. Kaizen, on the other hand, is a Japanese philosophy that promotes striving for continuous gradual improvement. The truth is, Kaizen is all about the relentless […]
Open houses are still relevant and they don’t have to be 2 hours of thumb-twirling. Putting the house on the MLS, dropping a sign in the ground, and praying people will show up just won’t cut it anymore. We are in a day-and-age where WE, the agent have to get in front of THEM, the […]
I remember when the first iPhone came out. I was so excited to have a mini computer with me at all times. I waited in line to get the first iPhone the first year and I was amazed at how powerful it was. It literally changed the way I approached my real estate business and […]
To go from Relationships to Referrals, you have to ask yourself, am I spending my time in the Informational Zone or the Influential Zone? Have you ever… …had a client go from sold to gone or sold to doubtful when you sent them the paperwork? …wondered why your emails to your database are never opened […]
You drive by a home for sale, and it looks amazing. You want to see photographs of the home. Quick! Where do you go first? Zillow? Trulia? Realtor.com? More importantly — where don’t you look for photos? Increasingly that place is your local real estate brokerage. Does this trend foretell the much feared “Uber-isation” of […]