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Every agent already knows the value of their database. What most agents don’t realize is that it’s also quietly funding a second business, mortgage referrals, that’s currently being handed to lenders for nothing in return. Greg, from The Federal Savings Bank, walked through exactly how agents can legally participate in that revenue without becoming a […]
Important Note: PropStream does not offer legal advice. Before marketing to homeowners, we recommend doing your own research and/or consulting with a legal professional. Effective outreach takes more than sending a postcard or making a phone call. It requires adopting a proven system for contacting and following up with leads across multiple channels. Without a […]
Most real estate agents are doing YouTube wrong. They understand the opportunity. They see other agents getting leads from it. They know buyers and sellers are watching videos before they ever reach out to an agent. But here is the problem. Most agents are building YouTube channels that never convert to closed business. Their videos […]
Live TrainingWednesday, April 2910:30AM PT / 1:30PM ET For years, most real estate agents have relied on paid lead platforms to drive business. Zillow, Realtor.com, and similar channels can work. But the underlying problem hasn’t changed. Costs keep rising, competition increases, and the leads rarely build long-term equity in your brand. The result is predictable. […]
Real Estate agents know what local marketing requires: updated profiles, prompt review responses, regular content, and a visible presence. The challenge is not knowing what to do, but doing it consistently. Fragmented schedules make maintaining consistency hard. The Execution Gap Local visibility comes from repetition, not one-off creativity. Agents who win in local search do […]
AI isn’t new to real estate. Many agents already use “traditional AI” to write listing descriptions,draft emails, or summarize conversations. Helpful? Absolutely. Transformational? Not really.What we’re entering now is a very different phase. The next chapter of real estate isn’t aboutusing AI inside your business. It’s about running your business with AI.This is the shift […]
