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The average American sees anywhere from 4,000-10,000 advertisements per day (1). While our senses are bombarded with over 11 million bits of data every second, we can only expect an average person’s working memory to retain 40 bits (2). To be blunt, this means that most marketing strategies are dead in the water based on […]
What’s holding you back from the success and financial security that you’ve been dreaming of? Is it competing agents? Is it the changing market? No, more likely than not, the only thing holding you back from a highly successful real estate career is you. It’s not that you aren’t working hard enough, or even that […]
I began my real estate career September of 2006 – I joined a small team of 2 other agents and it was literally the “land of milk and honey” in our market area of Northern NJ. Roberta. My then Team Lead (now my Business Partner) used to say that she would sit at her desk […]
Real estate agents might be the first people to be able to detect something fishy — and we’re not just talking about the strange smell coming from an old home someone is trying to flip. Even though agents might easily be able to tell whether or not something is a scam, the scammers themselves have […]
Oftentimes the Listing Agents that I coach in my free Mentorship Masters Program come to me because they want to master the art of overcoming objections. After listing more than 1000 houses during my first ten years in real estate, I have seen just about every objection you can imagine. I absolutely LOVE objections because […]
Before I give away the goods, I’ll need you to take a moment to walk in my shoes. When I was eighteen, I decided to get my Colorado real estate license. This was no easy decision for me as I was running a division of one of my families general contracting companies in Colorado Springs […]
For many people, the new year is a chance to reflect on what’s happened in the last 12 months, make resolutions and goals for the upcoming year, and to have an opportunity to start on a clean slate. While many would like to apply this ideology to things that are often out of our control, […]
In recent years, more and more real estate agents are looking for ways to leverage themselves and Inside Sales Agents or ISA have become a necessary part of any successful Real Estate team. Most of us have ISAs on their teams or hire virtual assistants to do this job. So, when we interview a potential […]
Has anyone ever asked you why you decided to get into real estate? Did you feel kind of uncomfortable saying that you did it for the money? Many times, real estate agents or people in similar professions in terms of flexibility and income range may not want to be so brutally honest about their answer […]