Helping Real Estate Professionals Win

More than 27 million buyers and sellers search for real estate agents on Realtor.com® in a year.1 When one of them lands on your profile, they may decide within seconds whether to keep reading. A complete Realtor.com agent profile helps buyers understand who you are, where you work, and what experience you bring to their […]

Watch the full replay: https://youtu.be/M9S2Effvos8 Direct mail gets written off as outdated more often than it should. The truth is it still works — it’s just that most agents never stick with it long enough to see it pay off, because building the right list and staying consistent takes more effort than firing off a […]

If you’ve been putting off calling the older leads sitting in your CRM because it feels like a losing bet, a recent Labcoat Agents case study is worth paying attention to. A Florida-based team ran an AI-powered outreach pilot on just 5,000 aged leads from their database — and in the first 30 days alone, […]

Most real estate agents have crossed the first bridge with AI. They use it to write listing descriptions, clean up an email, or answer a question they used to google. The next move is bigger. Agentic AI connects to the software you already use and performs the work, while chat only hands you words to […]

Important Note: PropStream does not offer legal advice. Before contacting homeowners, we recommend doing your own research and/or consulting with a legal professional. Neighborhood farming used to mean sending postcards to everyone in a geographic area to stay top of mind as an agent. However, that strategy is becoming less and less effective. Sure, it […]

How Real Estate Teams Are Using Dedicated Support Professionals to Turn Forgotten Leads Into New Opportunities The Biggest Missed Opportunity in Real Estate Is Not Lead Generation — It’s Follow-Up Most real estate teams believe they need more leads. But many already have thousands of opportunities sitting inside their CRM. Old buyer leads, seller inquiries, […]

There’s a persistent myth in real estate that YouTube only works if you’re already an influencer with tens of thousands of subscribers. Sabrina Gordon, an agent in Killeen, Texas — a military town of about 160,000 people — is proof that isn’t true. In a recent Labcoat Agents session, Sabrina and Paolo from YourTubeTeam broke […]

Watch the full replay: https://youtu.be/6OPzcFbGliE Quick gut check: how many real estate agents do you know who’ve heard of UAD 3.6? Probably none. In a recent Labcoat Agents session, mortgage expert Greg from The Federal Savings Bank pointed out that he’s talked to hundreds of agents over the past few weeks, and almost nobody — […]

Listings to Leads has built a system top agents are using to turn expireds, FSBOs, and cold databases into signed listings — and it starts with one simple shift: stop telling sellers how great you are, and start showing them exactly how you’ll sell their home. Every homeowner who’s thinking about selling is asking themselves […]