Referrals

When I consult with CEOs and business owners the most common question I get is, “How do we transition to become a referral-based business?” In the beginning, the company’s and CEO’s efforts were geared toward acquiring a customer base. Now they have clientele who likes them, respects them, and trusts them but doesn’t refer them. […]

Is your branding important or should you use your brokers? Is it worth investing money to create your own brand identity?  In this post I’m going to explain why you should prioritize building your personal brand over your brokers.  Ninety-six percent of consumers last year chose the agent over the brand they were affiliated with. This means only 4 percent of […]

How do you stay in touch with your sphere of influence and past clients without always feeling like you are “selling” something? I see many agents having a difficult time marketing their database because:  They don’t know what to send them  They don’t want to be annoying  They don’t know how often they should be communicating  They don’t want […]

Recently I attended a surprise 60th birthday party for a dear friend hosted at the home of one of my besties. It was so much fun. I’m convinced that 60 is the new 45. I’m pretty sure my grandma was not partying like a rock star at age 60. My friend is a biker chick […]

Keeping your brand in front of your database is the most important marketing activity you can do in your Real Estate business.   WHY?  Over 60 percent of business comes from the people you know. When you are forgotten, it’s kind of hard getting referrals or repeat business. What I’m talking about has nothing to do with lead generation. It has everything to do with coddling, nurturing and maintaining relationships by keeping your […]

Let’s talk relationships and referral business. This article is written for those who would rather work by referral.  I’ll share some tips I’ve learned over the years, but first I have a few questions for you. First question … How much money is one referral worth to you?  No right or wrong answer here.  Think […]