Marketing & Branding
Topics
How Real Estate Teams Are Using Dedicated Support Professionals to Turn Forgotten Leads Into New Opportunities The Biggest Missed Opportunity in Real Estate Is Not Lead Generation — It’s Follow-Up Most real estate teams believe they need more leads. But many already have thousands of opportunities sitting inside their CRM. Old buyer leads, seller inquiries, […]
There’s a persistent myth in real estate that YouTube only works if you’re already an influencer with tens of thousands of subscribers. Sabrina Gordon, an agent in Killeen, Texas — a military town of about 160,000 people — is proof that isn’t true. In a recent Labcoat Agents session, Sabrina and Paolo from YourTubeTeam broke […]
Listings to Leads has built a system top agents are using to turn expireds, FSBOs, and cold databases into signed listings — and it starts with one simple shift: stop telling sellers how great you are, and start showing them exactly how you’ll sell their home. Every homeowner who’s thinking about selling is asking themselves […]
Blogging might feel like a 2006 tactic, but the mechanics behind why it works have quietly gotten more powerful, not less. Casey Popkins of Placester breaks down exactly how a modern real estate blog needs to be structured to get picked up by both traditional search and the new wave of AI answer engines, and […]
Expired listing counts have been climbing steadily since 2023, and the trend isn’t slowing down. Sean Farr from LandVoice walked through exactly why this moment is different, how older expireds specifically create a unique opportunity, and the scripts and follow-up systems that turn this into consistent listing business. Yes, There Are Expireds in Your Market […]
Key Takeaways Attention is the highest form of currency in 2026, and your social feed is where most of your future sellers are spending it. The agents winning listings right now are not the loudest posters or the ones running the fanciest ads. They are the agents who built a clear, niche real estate agent […]
