Lead Generation

Hot, fresh leads are great. You know exactly how to engage. You call them, get them going with an automatic Action Plan, and follow up accordingly until it’s time to take the next step. But not every lead is ready to bite, and even the best agents have a list of what can be considered ‘Stale […]

Investing in Facebook ads can be life changing. Great ads open up new opportunities to form new client relationships and build your prospecting database. Suddenly you’re sitting in a blue ocean, away from competitors, communicating to your prospects before anyone else and building a thriving business built on trust, service and contribution. So today we […]

The sales process is rarely a straight line. Across industries, it often takes between seven and 12 touches to convert a prospect. Just ONE prospect. Realtors in particular bear a heavy follow up burden. How do you know when too much is in fact too much? How do you know when to leave a prospect […]

If you’re here, you already know email marketing is one of the most effective ways to turn real estate prospects into customers. We’ll cover what an email drip campaign is, and how to properly configure one for your business. In fact, email is so much a part of life that most of us use it […]

Stubborn FSBOs?… No Problem! Land the Listing Appointment with Darryl Davis It’s time to get “R-E-A-L” with FSBOs. In this podcast, New York coach Darryl Davis shares how new agents can sound more natural, how to nail every listing appointment, and how to deal with the most stubborn FSBO objections.  “We don’t sell people – […]

I’ve done Facebook ads for years and I have come to the conclusion that seller campaigns just are not effective, and in order to get sellers you have to ask the right questions to buyer leads. For example: If you ask, “Do you have a home to sell,” you may never truly know if they […]

Down a dark lane, in a forgotten corner of town, surrounded by overgrown trees, you will find an old mansion. It’s not as grand as it once was, merely a shadow of its former self. Occasionally, you will see the lights in the windows or a shadow skirting past the front door. No one is […]

When people think of real estate agents, the image that comes to mind is usually the friendly face behind the purchase or sale of a pre-existing residence. What most don’t think about is the real estate transactions that occur with builders. Whether or not you have a background in construction or previous history with builders, […]

With thousands of websites available for every product and service, across every industry, it’s critical to differentiate from your competitors in order to attract and convert the right leads. But tackling your IDX can be daunting and may often fall to the bottom of your priority list. Award-winning realtor and highly sought-after coach Brett Baker […]