Lead Generation
Topics
Realtors already have a huge list of concerns to worry about when working an open house. An open house is one of the first steps in closing a deal on a home, and everything needs to be as perfect as possible. Unfortunately, realtors these days also need to be concerned with their personal safety, as […]
Are you still buying leads from sites like Realtor.com and Zillow despite their abysmal conversion rates? You know that throwing money at these leads isn’t good for your business, but you do it anyway. Sure, you can say that you’ll improve your ability to convert these leads with a few tweaks to your process, but deep down, […]
If you have purchased anything in the past 10 years online, odds are you may have purchased a good percentage of those items from a retargeting ad. Facebook retargeting is one of the most powerful tools out there. It is loved and used by the world’s top marketers because it helps to achieve one of […]
Planning a massive real estate open house that will attract 25-150 visitors is both easier than you might think AND an affordable/profitable lead generation source! Open houses are like client events: they take planning, and you need to follow the checklist in order to have a massive turn out! Key Points Most FSBO’s list within […]
Customer Service is viewed today as responding to a customer need or inquiry when it’s initiated by the customer and often times can be routine in the way they are handled. Today, successful real estate professionals recognize in a highly competitive market they must go above and beyond and create a unique Customer Experience! It’s easy […]
When I am meeting with sellers and I explain why they will have the most activity in the first two weeks of their home hitting the market, I explain to them that it is like Hunters and Trappers. At first—when people decide they want to buy—they get pre-approved, then they go on the Hunt. After they have exhausted […]
Last month, I had the opportunity to write on a sales approach that has helped my team sell over 240 homes in 2017. It’s called the Socratic Method of Selling. I’ve listed the three questions again below for reference. As a refresher, these questions aid my agents in teaching a client ways of thinking about the home buying […]
There are a few lessons to learn here. Besides choosing the right verbiage and the right image, you have to have the right systems in place to be able to handle all of the leads coming in so quickly. I’ve broken it down into three parts so you understand this a little better. A few weeks ago my goal […]
There’s no question that you know your business better than anyone. You’re a master at lead generation and leave nothing to chance. You’ve built your business from the ground up due to your motivation, dedication, and most of all, your insatiable hunger to succeed. But there’s one problem… You’re spending way too much time on your business, and it’s killing you. […]