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— by Ajay Shah

Searching for a home has changed, but agents still hold the keys

You drive by a home for sale, and it looks amazing. You want to see photographs of the home. Quick! Where do you go first? Zillow? Trulia? More importantly — where don’t you look for photos? Increasingly that place is your local real estate brokerage. Does this trend foretell the much feared “Uber-isation” of […]...

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— by John Moscillo

Ignore Haters

Going For It This article is going to get real, there will be no sugar or artificial sweetener included. This is inspired by my own journey and also watching my friends Tristan and Nick on theirs. I know firsthand t...

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— by CC Underwood

I’m Going To Start A Real Estate Team

“I’m getting my real estate license and I’m going to start a team”.   These are the words I so often hear from new and newer real estate agents. It’s the new shiny object, the new get rich quick (so they...

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— by Gayle Zientek

Referral Business: Three Questions That Will Change Your Life

Let’s talk relationships and referral business. This article is written for those who would rather work by referral.  I’ll share some tips I’ve learned over the years, but first I have a few questions for you. First question … How much money is one referral worth to you?  No right or wrong answer here.  Think […]...

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real estate leads

— by Lab Coat Agents


We created Radio and Digital (RAD) to guide top real estate agents through the increasingly complex and constantly evolving world of personal brand marketing. Your personal brand may be your most powerful asset, but unfortunately, for most agents, one that is rarely leveraged. RAD’s mission is to help you bring your personal brand to life […]...

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