Helping Real Estate Professionals Win

There are many ways for real estate agents to get potential clients to notice them. Whether it’s through old-fashioned door-flyers or inventive online lead generation techniques, any way that people can find you — without you having to go searching for them first — is the most time-efficient way to grow your business and close […]

Facebook. Instagram. YouTube. Snapchat. And, now—Tik Tok. Real estate agents know the importance of being active on social media, but with so many different platforms out there—and new platforms coming out all the time—it’s challenging to stay on top of it all.  If you’re doing okay in the social media game but you want to […]

In the real estate community, there are a lot of debates about door-knocking. Many argue that in this day in age, knocking on someone’s door in the hopes of attracting another client, simply isn’t worth it. Today, most people do not want someone knocking on their door, even if there are signs that the person […]

If you’re thinking about becoming a real estate agent, then you probably already know that you will need to work under a brokerage in order to start working with clients and closing deals. Though there are pros and cons to choosing to be an agent instead of becoming a broker, the fact of the matter […]

Many people choose to get into the real estate industry for the money, and as we’ve discussed many times before in Lab Coat Agents, there is absolutely nothing wrong with having money as a motive. That being said, we know that what you earn has a lot to do with what you’re willing to put […]

Taking on FSBO listings as well as expired listings can seem intimidating for any real estate agent. That being said, these listing types are a section of the market that’s worth tapping into. Over time, a majority of FSBO homeowners who aren’t having luck eventually come around to the idea of getting an agent’s help, […]

How Much Should You Really Be Helping Your Buyers? And, where to draw the line. Real estate agents who go out of the way for their clients are sure to get some beneficial reward, like strong referrals in the future. But, what does “going out of your way” really mean? In this industry, the bare […]

Haven’t had a lead or closed a deal in a while? Sometimes, that’s just the natural ebb and flow of being in the real estate business. But, then why does it seem like the “big guys” on top never experience slow periods like you do? Are they not revealing this information about themselves, or are […]

Climate change – which has been happening for decades now – is becoming much more real with activists like Greta Thunberg taking a stance against politicians who are refusing to take action. Meanwhile, other strides to raise awareness about the climate are happening in cities all over the world. New York City, for instance, just […]