Sales

Closing is the make-or-break moment in real estate. Unfortunately, the job doesn’t just entail helping a seller sell and a buyer buy. Far from it. In fact, in 2007, Pat Vredevoogd-Combs, past president of the National Association of REALTORS™, testified before the House Financial Services Committee on Housing. As part of her testimony, she submitted […]

Why should I do business with you? What’s in it for me? Your leads are asking themselves these questions, and if you’re like most agents, the answers probably don’t look too good! Let’s begin by asking, “What makes you different from the rest?” “What makes you stand out in a crowd?” How do you show […]

When it comes to finding a new inside sales agent for your team, it’s imperative to use skills based assessments to hire the perfect fit. Compared to the traditional recruiting and interviewing process, skills based assessments and hiring can guarantee that you add a skilled and dedicated member to your team.   There have been too […]

Last month, I had the opportunity to write on a sales approach that has helped my team sell over 240 homes in 2017. It’s called the Socratic Method of Selling. I’ve listed the three questions again below for reference. As a refresher, these questions aid my agents in teaching a client ways of thinking about the home buying […]

I want to share with you a method of selling that has helped my team to consistently close over 150 homes a year. Our online lead generation conversions hover around 10 percent depending on lead source. I believe part of the reason this is true is due to the Socratic Method of selling.  Socrates was an ancient philosopher that engaged in […]

There’s no question that you know your business better than anyone.   You’re a master at lead generation and leave nothing to chance. You’ve built your business from the ground up due to your motivation, dedication, and most of all, your insatiable hunger to succeed.  But there’s one problem…  You’re spending way too much time on your business, and it’s killing you. […]

Read Part I Here Light, colour, sound and smell are the tools we will talk about to create a more exciting and saleable interior. These can all be used at very little cost.  Light  Clean windows are a must.  Use adequate wattage in light bulbs.  Replace older fluorescent lights which darken with age.  Mirrors magnify the feeling […]

Millions of dollars are spent each year by Real Estate agents to attract leads. Known as “pull marketing,” the main goal is to create a situation where the prospect calls you directly. Website SEO techniques and blogging as well as more traditional advertising such as Real Estate magazines and newspaper spreads are just some of […]

In theory this sounds great. No seller will have a stress-free selling experience, but our service to our home sellers is to reduce that stress. We provide guidance and advice in many areas, not just the price. There are numerous ways we help to make this experience pleasant and hopefully quick. Price Point We know the largest number of showings happen in the first week the […]