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Janki Patel has unlocked the secret to getting started with Facebook Ads: it’s really all about mindset and coming from contribution. Janki has come from a background of serving others and knew that she needed to work hard to see the results she was looking for. When she started with StreetText just over 1.5 years ago, […]


Want to double your transactions on a 25-Hour work week? Here’s how Barry Jenkins leveraged automation to become the #1 Better Homes and Gardens Real Estate Team. With over 800 homes sold in 2020, Barry Jenkins’s Your Friends in Real Estate real estate group ranks at #1 team in Better Homes and Gardens Real Estate for homes […]


As the real estate market continues its white-hot momentum, the competition for listings continues to increase, and more new agents enter the market your brand could be the difference between securing a new client or leaving money on the table. But how do you make your brand stand out? How do you go about building […]


There is a recurring refrain I hear among my colleagues in Real Estate… not just in my market area of Northern NJ, but throughout the country: “OMG, there is no inventory, there is nothing to sell! If there are no good houses to sell, then buyers aren’t going to come buy homes in my market […]


This Sponsored Post was originally featured on the Follow Up Boss Blog. Great real estate agents know an objection is little more than an opportunity hidden in plain sight. In fact, handling real estate objections with empathy and expertise might just be the quickest way to turn uninterested prospects into engaged and loyal customers. But […]


For decades, real estate professionals have wrestled with finding the secrets to overcome the challenge of staying top-of-mind with their spheres of influence and past customers. In fact, our industry continues to report that 90% of consumers love working with their real estate agent, but when they move again in 7-9 years only 13% work […]


If you’ve been in the real estate business for any length of time, you can probably relate to this story … You had an amazing listing meeting—maybe in person, maybe over the phone or by Zoom. Your prospects are excited. They see the value, they like you, their buying temperature is high, they’re ready to […]


These are the emotional stages of our clients as they start their home search and end it with us. The steps are from Ryan Serhant‘s Book – Sell It Like Serhant. Number 2-4 fluctuate more routinely. Meaning that a customer can go between 3 and 4 and then back down to 2 and start all […]


Most FSBO strategies work the same way. The agent calls and runs through a script that somehow convinces the seller to agree to a listing presentation. Strategies like this do work – occasionally. As a whole, however, they’re just not very effective. For every listing appointment the agent manages to set, they burn through […]