Imagine someone finds your realty website or Facebook business page. It doesn’t matter how—a Google search, a paid ad, a link from another website, a listing site like Zillow or Trulia … whatever. There they are, looking at those web assets you invested all that time and money crafting into an irresistible customer journey. But […]
What is the ultimate goal of marketing? (No cheating by looking at … well, the title of this article.) A lot of people don’t understand marketing as a discipline, service, or career. One of the reasons the definition is so nebulous is because people don’t understand what the ultimate goal of marketing even is. So […]
If you’ve been in the real estate business for any length of time, you can probably relate to this story … You had an amazing listing meeting—maybe in person, maybe over the phone or by Zoom. Your prospects are excited. They see the value, they like you, their buying temperature is high, they’re ready to […]