Real Estate Business

This rise of single women homeowners Is part of a greater social and economic shift that is reshaping home ownership. Women are tired of waiting for Mr. Right to come along and start their dream. Women earn less than men (by 27 percent) but more than ever before they assume leadership roles in business. They […]

I want to share with you a method of selling that has helped my team to consistently close over 150 homes a year. Our online lead generation conversions hover around 10 percent depending on lead source. I believe part of the reason this is true is due to the Socratic Method of selling.  Socrates was an ancient philosopher that engaged in […]

My list for the team is a bit intense, so I’m leaving some things off of this list to make it more manageable for you to be able to apply it. I’m always amazed to hear of agents holding an open house and only having one or two sign-ups. I’ve even seen some agents forget to promote their […]

Over the past month, Bitcoin (BTC), the world’s leader in digital cryptocurrency, has been taking over headline news around the globe – as it should – and attracting the attention of the global Real Estate market! A few weeks ago, Bitcoin surpassed a $10,000/coin valuation, and the price has been increasing as the days go by. As of this writing, the current […]

It’s that time of year when we take a moment to reflect on our performance and accomplishments. What went well? How can we improve what didn’t go well? What do we want to accomplish next year, and what do we need to do to get there? Our brokers, team leaders, coaches and mentors are helping […]

“The customer is always right” is something that has been drilled into our heads from the time we are kids. It’s not until we become adults in an industry that is sales driven that we realize the customer can be very wrong, a bit off, and totally off-course. But it is up to those of us who […]

First impressions mean a lot. As a photographer, that’s what I focus on. How can I ensure that your presence is brought into view in the best possible lighting, in an interesting scene, with characters you want to get to know… A house really isn’t much different. Buildings have character, and a feeling you get in one simply […]

Inevitably, when meeting with my clients, the question comes up: “Should I sell ‘as is’ or should I remodel?”   Having lived through a number of renovations myself, I audibly or inaudibly quip, “What is your tolerance for pain?” Everyone laughs and we move on to the discussion of what would the return on investment for improvements be versus doing nothing but decluttering.  Because it is still a seller’s market—for now—in certain […]

Most sellers have unrealistic expectations about what they can get for their house. They almost always want a little more than what the market will bear.   Let’s say your seller wants to price their house at $450,000 and you know that the market points to a price of $400,000 tops.   Here are ten of my most successful pricing scripts for […]