Real Estate Business

During a buyer’s market, having a little something extra to offer potential buyer clients can make all the difference. Even now, as most buyer’s agents find themselves in a strong seller’s market, getting good buyers isn’t always easy. The competition in this industry is as fierce as ever, and the rising popularity of discount brokerages […]

If you live and work in the United States, then you already know what a melting pot it can be. People from all different cultural, ethnic, religious, and socioeconomic backgrounds help to make this country what it is. That being said, as a real estate broker, you’ve probably noticed that some neighborhoods are certainly less diverse […]

For the past several years, there has been a lot of discussion about the merits of coaching and whether or not you should have a coach. I think the number one question that everybody needs to ask themselves is, “What am I looking for in my coach?” The reason this question is so important is […]

Realtors have a hard job to do and they are always trying to find more efficient ways to bring in leads. Unfortunately, what may seem like an excellent strategy from the agent’s point of view, may backfire with customers who prefer to be approached in a very specific way. These days, it seems that real […]

There is always a lot of chatter surrounding the real estate world, and these days, nothing ever sounds too surprising to agents who have been in the field for years. While the most experienced agents, buyers, and sellers are likely to stay up to date on some of the recent trends in the housing market, […]

Are you pulling a Toys-R-Us right now in your business?  Toys-R-Us, founded in 1948, used to be the hot stuff in the toy market, the go-to-spot for that item your kids just had to have. At the height of their glory, they were the leader in the baby and kid industry. Late last month, Toys-R-Us announced that they will […]

Actress and singer Jennifer Lopez and her partner, former baseball player Alex Rodriguez, probably aren’t two names one would think have anything at all to do with real estate — unless, of course, we’re talking about the gorgeous homes they own. But earlier this month, the couple made headlines for their role in boosting an initiative […]

Because I love any reason to throw a party, after I read Michael Maher’s The 7 Levels of Communication my first thought was, what a brilliant idea it is to host a housewarming party for your buyer. Growing up in Central Florida in the 1960’s we moved around a lot as my dad was changing careers from […]

To stage or not to stage, that is the constant question on the LCA Facebook page. Almost daily there is a question in regards to why and how a Real Estate agent should use staging in their business and it seems like there is a big divide when it comes to the importance of staging […]