Market Strategy & Trends

How Real Estate Teams Are Using Dedicated Support Professionals to Turn Forgotten Leads Into New Opportunities The Biggest Missed Opportunity in Real Estate Is Not Lead Generation — It’s Follow-Up Most real estate teams believe they need more leads. But many already have thousands of opportunities sitting inside their CRM. Old buyer leads, seller inquiries, […]

There’s a persistent myth in real estate that YouTube only works if you’re already an influencer with tens of thousands of subscribers. Sabrina Gordon, an agent in Killeen, Texas — a military town of about 160,000 people — is proof that isn’t true. In a recent Labcoat Agents session, Sabrina and Paolo from YourTubeTeam broke […]

Watch the full replay: https://youtu.be/6OPzcFbGliE Quick gut check: how many real estate agents do you know who’ve heard of UAD 3.6? Probably none. In a recent Labcoat Agents session, mortgage expert Greg from The Federal Savings Bank pointed out that he’s talked to hundreds of agents over the past few weeks, and almost nobody — […]

Listings to Leads has built a system top agents are using to turn expireds, FSBOs, and cold databases into signed listings — and it starts with one simple shift: stop telling sellers how great you are, and start showing them exactly how you’ll sell their home. Every homeowner who’s thinking about selling is asking themselves […]

Blogging might feel like a 2006 tactic, but the mechanics behind why it works have quietly gotten more powerful, not less. Casey Popkins of Placester breaks down exactly how a modern real estate blog needs to be structured to get picked up by both traditional search and the new wave of AI answer engines, and […]

It wasn’t just getting more views. It was getting the right high intent views.

Most agents didn’t get into real estate for the taxes. Come spring, the routine is usually the same: send your CPA your documents, get filed, find out what you owe. No strategy, no proactive plan. Alex Moros, partner at SteelPoint Capital and part of Accruity, a real estate-focused finance, accounting, and CPA firm, broke down […]

Are you tired of the “speed-to-lead” treadmill? In the current real estate landscape, many agents find themselves trapped in a cycle of renting their business from platforms like Zillow, Realtor.com, and Redfin. You pay a premium for a lead, race to the phone within 30 seconds, and often end up battling five other agents for […]