Lead Generation
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It can be a frustrating situation for a Real Estate agent and for their clients if they are unable to find the dream home for them. There can be quite a few reasons that can lead to this ‘frustrating situation,’ one of the major reasons being the Real Estate agent having scarce resources. For the Real Estate agents, losing out on their […]


Millions of dollars are spent each year by Real Estate agents to attract leads. Known as “pull marketing,” the main goal is to create a situation where the prospect calls you directly. Website SEO techniques and blogging as well as more traditional advertising such as Real Estate magazines and newspaper spreads are just some of […]


You know the feeling—your phone gets pinged with a referral, and you have every intention of getting back to them ASAP. But you’re in a meeting, or you’re driving, or you’re just about to walk into a meeting with a client and that potential referral ends up added to your database for follow up via “monthly newsletter.” Well, this type […]


It’s summertime and that means celebrations are in order—Independence Day, graduations, showers, weddings, picnics, reunions and bonfires. Family and friends gather together to take advantage of the nice weather and celebrate special moments. New connections are made, new friendships are formed and pictures are blasted out on social media. It’s an opportunity to be face-to-face with friends and family…and their friends. It’s a time […]


Travis Thom, founder of ElevatedREM and Facebook Marketing Coach, joins Tristan and Nick for Facebook Masters part 2! Travis jumps right in with 3 Rules of Thumb and 5 Ad Hacks Every Real Estate Agent Should know. Watch The Whole Webinar:


Have you ever heard the story about how Target figured out a teen girl was pregnant before her father did based on her purchasing behavior? Target would start sending the girl some advertisement with baby clothes and other products pregnant women might need. Her dad came to the store, very angry, and had an unpleasant […]


Facebook leads are one of the hottest topics in most Real Estate discussions. From seller home valuation landing pages to Facebook’s new Lead Ads, the range is massive. Agents spend tonsof money buying Facebook leads from companies or on training to learn how to generate these leads themselves. I’ve spent endless hours and thousands of […]


Yes, landing pages as we know them are dead. If you haven’t been on Lab Coat Agents for a while then you haven’t seen how amazing Facebook Lead Ads has been for the real estate agents using it. I’ve been a huge advocate of FB Lead Ads since early 2016 and as Facebook has tweaked […]