Helping Real Estate Professionals Win
Weekly articles that cover every aspect of the real estate industry, growing your business, personal development & so much more.
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Every day, more people are turning to sources like ChatGPT and Google Gemini for information. This includes potential homebuyers. AI isn’t going away anytime soon. To adapt to an ever-changing business, marketing methods must switch as quickly as tech does.
An ISA (Inside Sales Agent) helps by handling the parts of the business that pull you away from closing — calling new leads, following up with old ones, and setting appointments so you can focus on deals that are ready now.


Chase Whitney is the team lead for First Team Real Estate in Orange Country California. Honest, humble and a genuinely great human, he’s won the respect of many in the real estate industry. If there’s one thing we’ve learned from helping thousands of agents grow their business… it’s this. Everything is downstream from lead generation. […]


“Before working with RealSynch, it felt like I was juggling a moving ball of yarn—always making decisions months too late. Now, with real-time dashboards and analytics, I have total clarity into my team’s performance. I can spot issues early, coach more effectively, and lead with real-time data instead of reacting to problems after the fact. It’s been a true game-changer for growing our business.”


In today’s competitive real estate market, agents and brokerages face a ton of digital challenges. From building a professional website and managing online profiles to generating leads and staying visible online, it can be overwhelming. At Placester we aim to provide the absolute best, real estate websites without the stress so real estate professionals can focus their time on relationships, not tech.


In a world obsessed with digital ads and algorithms, today’s postcards have quietly become one of real estate’s smartest marketing tools — personalized, trackable, and automated. Here’s how direct mail evolved into data-driven technology that rivals online advertising.


