Helping Real Estate Professionals Win

At Smart Inside Sales, we spend a lot of time discussing overcoming real estate objections. This is because objections are both the thing that is keeping you from making the sale while at the same time being the thing that gives you a route to close on your calls. And being able to close on […]

Yes, you read that correctly. We must be FAT if we expect any chance at all in succeeding in this industry. This applies to all of us, but especially to “newbie” agents. Do you think you have the FAT that it takes? While I may have a bit of built-in “fat”, it’s not the type […]

West Coast cities have made headlines over the last few years for their outrageous housing prices. Silicon Valley employees have had to live in vans in order to save up for a home in the area, while others have had to fight for the cheapest property available, even if it was the size of a […]

Are you looking to enhance your real estate business with video marketing, but don’t know how to get started?  In this post, I’m going to tell you about 3 common obstacles holding most agents back from using this vital marketing tool.  You might be surprised to find that these obstacles are purely mental, but don’t […]

The real estate industry is no doubt a competitive one. Even though you don’t need a college education to get into the business, it seems that certain demographics of Realtors and homeowners are consistently given more representation than others. Despite the fact that we have come a long way as a society, there’s still a […]

For marketing purposes, branding can be defined as the ongoing exposure of a product, service, or company name to an audience, which results in recognition of that product, service, and company when the brand is seen or heard. When you think of Coca Cola, Tide or Kodak, you can immediately recall the products or services they […]

I woke up this morning freezing. Creeping out of bed I shuffled to the thermostat. Heat. I needed heat. As my morning eyes struggled to focus on the temperature showing on the thermostat, I wondered if it was 50 degrees in the house. It felt so freaking cold. My jaw dropped as my eyes focused […]

Hiring new people is scary. So much so, that business owners and team leaders are often deterred from hiring, even when doing so would help their business grow. This is especially true when it comes to real estate companies or teams hiring inside sales agents (ISAs). Real Estate Is a Tough Industry Between 75% and […]

Most real estate agents spend a good portion of their time looking at trends that may be indicators of the housing market in the country and more specifically, where they work. But, those trends and stats, while accurate, can sometimes be misleading or not entirely useful. Therefore, you sometimes have to look elsewhere to get […]