Helping Real Estate Professionals Win
Weekly articles that cover every aspect of the real estate industry, growing your business, personal development & so much more.
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Selling a home is a big decision, and it can also be an emotional roller coaster. No matter how much you love your home, there’s always the chance that you might regret selling if real estate prices rise in the future. The key to success for real estate agents is understanding this mindset and speaking […]


According to the National Association of REALTORS® Home Buyers and Sellers Generational Trends Report 2021, millennials made up 37% of the buyers share last year, making this audience of prime interest to today’s agents. In our latest webinar with Lab Coat Agents, Mark Rader, Associate with Keller Williams, shares his best practice approach to reaching […]


The real estate industry is one of multiple complexities, each of which ties into one another, affecting the progression, growth, and success of the deal. If you don’t have the proper strategy and supporting tools, navigating through the process can, at times, seem futile. When looking at the real estate process we can identify a […]


Prospecting without follow-up is like trying to fill up a bucket that’s full of holes – no matter how hard you try, progress feels impossible. Follow-up is a crucial part of setting listing appointments, but can also be nerve-wracking. When is “too soon” to follow up? What if I sound too pushy? Should I call […]


This article was originally featured on the Follow Up Boss Blog It takes a lot to become successful in real estate. According to any number of industry leaders, you need to be disciplined, accountable, adaptable, driven, and persistent. All at once. For agents who stay in the game past the infamous five-year mark and go […]


With the help of certain tools and systems, real estate professionals can take steps to guarantee the long-term loyalty of past clients and earn the future business of their current prospects. As a real estate agent, there are few things more painful than losing a lead that you spent money generating and time nurturing to […]


Social media is a non-negotiable for modern-day representation. Whether you are showcasing yourself and your personal life or trying to expand your business, creating and posting content that resonates with your target audience is crucial. But how do you even begin to build a following in the first place? Without an audience, no one can […]


The phrase I keep hearing all the time in real estate in relation to business in this “heated” market is “…a rising tide floats all boats…” AND, I interpret this particular phrase as “there is a LOT of transaction to be had right now, if you can make it known that you are in the […]


This article was originally posted on the Follow Up Boss blog When a potential buyer is looking for a new place to live or a seller is considering offloading their home, they want immediate answers — for these consumers, the concept of “responding too fast” simply doesn’t exist. But in an era when real estate […]