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Lofty’s very own Stuart Sim, Eric Thornley and Nike Fiedler recently sat down with Tristan Ahumada of Lab Coat Agents to discuss the next evolution of Chime and our exciting recent rebrand to Lofty! Watch the replay HERE We are fortunate to have experienced significant growth over the last several years and tremendous support from the real estate community. With this […]


As a real estate professional, securing listings is essential for your success in the industry. In the current competitive market, it’s crucial to employ effective strategies to stand out and attract sellers. In this article, we will explore five proven methods to secure listings and grow your business. By implementing these strategies, you can increase […]


In a digital age where real estate marketing is rapidly evolving, Tristan Ahumada, Co-Founder & CEO of LabCoat Agents, stands as a beacon of innovation. His recent collaboration with BoxBrownie.com in transforming a Hollywood Hills property serves as a testament to the transformative power of virtual renovation and staging in the real estate market. The […]


Personalized handwritten mail is a great way to maintain loyalty, engagement and sell more property. The challenge, however, is having the time to be able to do it and doing it at scale. Cardly, a new LCA partner, makes sending birthday cards, house anniversary cards, holiday cards and other types of outreach simple. Campaigns can […]


By now we all know that having a reliable lead generation & CRM platform is essential for agents and brokers to effectively generate and convert leads. Today we will break down one of the top lead generation & CRM platforms on the market, CINC (Commissions Inc.), cover costs and pricing tiers, pros & cons, as […]


As we all know, TikTok is the social media platform of the moment. It allows you to create concise content that is easy to digest, like, and share with others. If used strategically, you will even create a community of followers ready to learn more about you and your services! The possibilities of content creation […]


Hot, fresh leads are great. You know exactly how to engage. You call them, get them going with an automatic Action Plan, and follow up accordingly until it’s time to take the next step. But not every lead is ready to bite, and even the best agents have a list of what can be considered ‘Stale […]


Investing in Facebook ads can be life changing. Great ads open up new opportunities to form new client relationships and build your prospecting database. Suddenly you’re sitting in a blue ocean, away from competitors, communicating to your prospects before anyone else and building a thriving business built on trust, service and contribution. So today we […]


In our latest webinar with LCA, “How To Make Past Clients Your #1 Revenue Source”, we explore the often-overlooked role of past clients as a viable and lucrative source of revenue. It is widely known that only 12% of home buyers/sellers rely on the same realtor even though nearly 70% report a good experience. This […]