Real Estate Business

The most successful agents have a natural talent for building and sustaining meaningful client relationships.  In today’s fiercely competitive market however, modern agents also understand the critical role of technology in augmenting inherent talent and automating key processes to drive greater business results, faster.  Armed with the right tools, agents today have experienced firsthand how […]

When it comes to For-Sale-By-Owners, they don’t think they need you as their agent. So when faced with an objection on the phone, all you need to do is show them the value you can bring to selling their home. Keep reading to see what to say to some of the most common FSBO objections […]

As a real estate agent, it’s important to have a strong online presence. In addition to having a well-designed website, it’s also important to have a robust social media strategy. However, one of the most important tools in your digital arsenal is your smartphone. These days, there are literally thousands of real estate apps available […]

92% of consumers trust a referral from someone they know. In 2021, 68% of home sellers noted their real estate agent was a direct referral from family or friends. This is good news for agents as referred customers have a nearly 30% higher conversion rate than typical lead gen sources which historically return a mere […]

A CRM is more than just a list of contacts. The data gathered from your transactions will assist you in running a more efficient and lucrative business. If you aren’t using a CRM to its fullest potential, here are 5 rules that will help you develop your business in a goldmine: Create a solid database. […]

The national real estate market is experiencing an unprecedented boom. Ask any agent or broker and they’ll tell you – it’s never been more competitive. Inventory is incredibly low as the number of available listings was 23% lower at the end of 2021 compared to 2020, and 42% lower compared to 2019. That’s further compounded […]

When agents are asked about goals for the new year the answer is often, “… to grow my business” The challenge for most is identifying the source of this growth. The truth is the opportunity lies right in their hands – or if we’re getting technical – sphere of influence (SOI). Stuart Sim, Vice President, […]

Real estate brokers do more than buy and sell a property. The modern profession entails a wide range of responsibilities and abilities. And multitasking is part of it in order to sustain performance and profitability. As a result, a CRM is a must-have for real estate professionals who want to stay ahead of the competition. […]

Ylopo is once again changing the game of real estate digital marketing with a new tool built to generate high-quality buyer and seller leads. These opportunities are “intelligently captured” with dynamically changing lead registration questions which in turn provide agents with a lot more information about the leads including who needs to sell before they […]