Real Estate Business

You have a buyer that’s interested in working with you in order to find their new home, and they want to do a cash-only deal. Perhaps they are investors, flippers, or even first-time buyers. When you ask them for proof of funds so that you can get started on the process, they send you a […]

Do I Have to Allow a Dog at My Open House? The short answer is, probably. Some people love animals, some, not so much. As a real estate agent, you’ll likely have many clients along the way that have pets, and those pets play a big role in the decision-making process. As a dog-owner myself, […]

Have you been getting a lot of those annoying robocalls lately? I know I have. Most of the time these days, I don’t even answer my phone unless I immediately recognize who’s calling me. According to lead-conversion expert Robby Trefethren, more and more Americans are doing the same. During a recent podcast interview, Robby went […]

When buyers want you to show them homes, one of the first thing they are going to ask you about (if they aren’t already familiar) is the neighborhood. As an agent, location can be used to your advantage when it comes to selling a home. But, if the location is less-than-desirable, it can make it […]

Agents invest a lot of time and money in generating referral business, however, many times they drop ball in following up. There are 10 essential things you MUST do when you receive a referral to ensure you get more referrals, which can contribute to the growth and success of your real estate business. 1. Acknowledge […]

What is the first and foremost important activity of a successful Listing Specialist? Of course, you already know the answer: lead generation. In ancient times, our forefathers were hunter-gatherers. Back then, people migrated with their food source and hunting for the next meal was not an optional exercise. No matter how scarce the surrounding food […]

Many times as a real estate agent, we are constantly comparing ourselves to other agents that we aspire to be. And, even though buying and selling homes can also put you in competition with other agents, usually, the person we are in competition most is with ourselves. How can you meet the needs of each […]

So you are interested in video, but you don’t know quite where to start. Create an efficient marketing system by implementing video strategically.  The first step to successfully utilizing video marketing is defining your brand. In order to take advantage of all video has to offer, you need to understand YOUR messaging. You need to […]

Choosing real estate as a career path can be one of the best decisions a person makes in in their lifetime. There are many benefits to working in the industry that are difficult to experience in other occupations, the most desirable being the ability to make more money by working for yourself. A career as […]