Marketing

Though often used interchangeably, Virtual Tours and 3D Tours are uniquely different. Virtual Tours began in 1999 – customers click hotspots on a 2D floorplan to view a 360-degree panorama image. 3D Tours were first released in 2012 – customers interact with a fully rendered 3D model to move throughout the property. 3D Tours give […]

Investing in Facebook ads can be life changing. Great ads open up new opportunities to form new client relationships and build your prospecting database. Suddenly you’re sitting in a blue ocean, away from competitors, communicating to your prospects before anyone else and building a thriving business built on trust, service and contribution. So today we […]

The sales process is rarely a straight line. Across industries, it often takes between seven and 12 touches to convert a prospect. Just ONE prospect. Realtors in particular bear a heavy follow up burden. How do you know when too much is in fact too much? How do you know when to leave a prospect […]

If you’re here, you already know email marketing is one of the most effective ways to turn real estate prospects into customers. We’ll cover what an email drip campaign is, and how to properly configure one for your business. In fact, email is so much a part of life that most of us use it […]

 At the forefront of every real estate transaction is the showing appointment. Although a seemingly simple task, we all know how time consuming it can be to sort through listings, their availability, and coordinate showings around multiple schedules.  Fortunately, technology has helped make this process much easier for agents. Whether you are a new agent […]

Stubborn FSBOs?… No Problem! Land the Listing Appointment with Darryl Davis It’s time to get “R-E-A-L” with FSBOs. In this podcast, New York coach Darryl Davis shares how new agents can sound more natural, how to nail every listing appointment, and how to deal with the most stubborn FSBO objections.  “We don’t sell people – […]

I’ve done Facebook ads for years and I have come to the conclusion that seller campaigns just are not effective, and in order to get sellers you have to ask the right questions to buyer leads. For example: If you ask, “Do you have a home to sell,” you may never truly know if they […]

Haven’t claimed your Google My Business account yet? Google My Business is Google’s business directory; it functions similarly to Google’s Yellow Pages. The best way to think of Google My Business is as a digital storefront. It’s possible that your company already exists on Google without you adding it, but it’s unlikely. Where to find […]

Many agents underestimate the importance of digital marketing in the real estate industry. Digital marketing helps businesses stand out among competitors and raises brand recognition. Here are four reasons why digital marketing is essential for your business: Many people use search engines to find valuable information. Almost everyone uses a search engine to find valuable […]