Marketing

The average American sees anywhere from 4,000-10,000 advertisements per day (1). While our senses are bombarded with over 11 million bits of data every second, we can only expect an average person’s working memory to retain 40 bits (2). To be blunt, this means that most marketing strategies are dead in the water based on […]

Since your job depends largely on how many deals you can close, most agents aren’t so quick to refer their clients elsewhere. When you’re able to consistently and successfully pull in leads, you’re going to do your best to keep each client with you every step of the way. And, while you’re doing that, you’re […]

What’s holding you back from the success and financial security that you’ve been dreaming of? Is it competing agents? Is it the changing market? No, more likely than not, the only thing holding you back from a highly successful real estate career is you. It’s not that you aren’t working hard enough, or even that […]

I began my real estate career September of 2006 – I joined a small team of 2 other agents and it was literally the “land of milk and honey” in our market area of Northern NJ. Roberta. My then Team Lead (now my Business Partner) used to say that she would sit at her desk […]

You’re doing it wrong Don’t get salty at me for telling it how it is, but 90% of agents are focusing on the wrong things 90% of the time. Yup, I said it because it needs to be said. I talk with agents and brokers from across the country every single day. I interview 20, […]

Real estate agents – or any business owner for that matter – are always looking for new ways to bring in leads. One of the best ways to do this is by creating a newsletter that interested clients can sign up for. A newsletter is a great outbound marketing technique that, if done right, can […]

For many people, the new year is a chance to reflect on what’s happened in the last 12 months, make resolutions and goals for the upcoming year, and to have an opportunity to start on a clean slate. While many would like to apply this ideology to things that are often out of our control, […]

Touch your database, a lot. When it comes to your database, we are all told to just focus on it. Stay in touch, call them 4 times a year and you’ll get referrals. It sounds simple and yet, for a lot of us, it still makes that phone weigh a ton. Real estate is hard and asking for business […]

A huge part of any showing is the staging. This is because people may have a hard time seeing themselves living in a home unless it looks live-able. And, not just live-able, but nice. While it may seem like a waste of money to some agents (some buyers aren’t paying too much attention if it’s not their dream home), true […]