Helping Real Estate Professionals Win

If you are like me, you are getting pretty tired of hearing the word “SHIFT” whispered every day at the office copy machine…or listening to fellow colleagues lamenting the lack of inventory by the coffee maker… or just picking up Gary Keller’s SHIFT and re-reading the table of contents every morning (yes, I do this) to […]

We’ve known for quite a while that technology is rapidly influencing real estate in both good ways and bad. Whether it’s helping real estate agents find better ways to market their listings, or it’s putting them out of work by making transactions easier without an agent, technology has no doubt kept those in the industry on their toes. […]

The holidays are just around the corner, and for some people, they are already here! Though today most people get their shopping done sooner than later, others aren’t so much in a rush. If you’ve already prioritized your close friends and family, but you want to do something nice for all the other agents and/or Realtors […]

Eventually, you’ll reach the point with your real estate business where you need to hire an inside sales agent (ISA). Building a successful and productive inside sales team is how you will take your business to the next level. Your inside sales agents will focus on lead generation, which allows you to focus on the business as […]

Over the last year or so, there has been a lot of back and forth discussion about the state of the housing market. While many people are predicting an inevitable crash due to the housing bubble in many cities across the country, experts are saying that the numbers aren’t as bad as they seem. As […]

Touch your database, a lot. When it comes to your database, we are all told to just focus on it. Stay in touch, call them 4 times a year and you’ll get referrals. It sounds simple and yet, for a lot of us, it still makes that phone weigh a ton. Real estate is hard and asking for business […]

When a family goes on the hunt for their first home, it’s usually the stereotypical suburban dream-home, designed as a single-family property. While younger families are certainly becoming more open-minded in terms of what defines a “home,” there’s still something about the single-family home experience that is ingrained in our culture. However, as of late, that’s beginning […]

I founded my team in 2016 after twelve years in real estate. With two kids, eighteen & six, both on the autism spectrum, the busier I got in real estate the more I resented my husband’s J-O-B. His schedule was inflexible, he needed thirty days’ notice to get a day off, and any kid-related emergency landed […]

A huge part of any showing is the staging. This is because people may have a hard time seeing themselves living in a home unless it looks live-able. And, not just live-able, but nice. While it may seem like a waste of money to some agents (some buyers aren’t paying too much attention if it’s not their dream home), true […]