Helping Real Estate Professionals Win
Weekly articles that cover every aspect of the real estate industry, growing your business, personal development & so much more.
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Over the last year or so, there has been a lot of back and forth discussion about the state of the housing market. While many people are predicting an inevitable crash due to the housing bubble in many cities across the country, experts are saying that the numbers aren’t as bad as they seem. As […]
Touch your database, a lot. When it comes to your database, we are all told to just focus on it. Stay in touch, call them 4 times a year and you’ll get referrals. It sounds simple and yet, for a lot of us, it still makes that phone weigh a ton. Real estate is hard and asking for business […]
When a family goes on the hunt for their first home, it’s usually the stereotypical suburban dream-home, designed as a single-family property. While younger families are certainly becoming more open-minded in terms of what defines a “home,” there’s still something about the single-family home experience that is ingrained in our culture. However, as of late, that’s beginning […]
I founded my team in 2016 after twelve years in real estate. With two kids, eighteen & six, both on the autism spectrum, the busier I got in real estate the more I resented my husband’s J-O-B. His schedule was inflexible, he needed thirty days’ notice to get a day off, and any kid-related emergency landed […]
A huge part of any showing is the staging. This is because people may have a hard time seeing themselves living in a home unless it looks live-able. And, not just live-able, but nice. While it may seem like a waste of money to some agents (some buyers aren’t paying too much attention if it’s not their dream home), true […]
It is an odd saying that you’re “holding a wolf by the ears,” but auribus teneo lupum—a Latin term taken from a work by the Roman playwright Terence—was a popular proverb in Ancient times. Like “to hold a tiger by the tail,” it describes an unsustainable situation and one in which both doing nothing and […]
We hear it every day, in general terms, that the real estate industry is changing, but what does that mean if you list and sell homes for a living? How Will You be Impacted? How will the envisioned change affect you, and how do you prepare for what will be more than change, but a […]
We all know that listing. The one that’s been on the market for months. The one that the poster keeps updating, to make it look like it hasn’t been on the market for months. The house that seems to be fairly priced (okay, maybe it’s a bit over the top), but is still within market value. The […]
A lot of people think that real estate scripts are their ace in the hole. They think that scripts are all they need convert leads, be successful on their calls, and make tons of money. Everyone wants the magic set of words that will get them the appointment or sale every time. But it isn’t that […]