Technology

What’s on your real estate website? In most cases, agents or brokers will have listings, contact information, testimonials, and maybe some blog articles about how the process of buying a home or selling a home will work and what they can expect from you. Content marketing, of course, comes to some real estate professionals easier […]

One of the outgrowths of COVID-19 and “shelter-in-place” restrictions has been the explosive growth of video engagement, most notably, through the use of Zoom. It’s almost impossible to find someone who hasn’t been on a Zoom video conference call.  From live concerts to family reunions to business presentations, more people are flocking to the user-friendly […]

One of the most prevalent conversations in the real estate industry today is how it’s transitioning to a more digital environment, which is having an impact on the traditional way of doing things in this business. In the last year, we’ve seen the growth of iBuyer websites, along with more agents utilizing technology to bring […]

Taking on FSBO listings as well as expired listings can seem intimidating for any real estate agent. That being said, these listing types are a section of the market that’s worth tapping into. Over time, a majority of FSBO homeowners who aren’t having luck eventually come around to the idea of getting an agent’s help, […]

With the rise of major real estate technology companies – such as Opendoor, RedfinNow, and Zillow Offers – adding iBuyer methods to their agenda, it’s lead to a lot of controversy in the real estate industry. When these companies started making headlines for helping sellers get their home purchased swiftly without going through an official […]

Podcasts are a perfect way for busy Real Estate Agents to stay connected to industry leaders, business strategist, coaches and fellow agents who inspire, motivate and share their gifts, with the overall goal of learning and growing your business.  As markets shift, and disruptive tech companies continue to impact the Real Estate business, you can […]

You’ve probably heard the buzz around video marketing. You may even start to see it appearing on your newsfeed. Before you watch your competitor beat you to the punch, give video marketing a shot.  To help convince you, we are going to walk through three reasons you should be implementing video content and how to […]

So you are interested in video, but you don’t know quite where to start. Create an efficient marketing system by implementing video strategically.  The first step to successfully utilizing video marketing is defining your brand. In order to take advantage of all video has to offer, you need to understand YOUR messaging. You need to […]

Over the last year or so, the real estate market has seen a gradual decline in residential housing construction. While this has been somewhat worrisome for people who work in the industry, others have gone about their business, looking for bigger fish to fry. And, speaking of bigger, while residential housing construction is going down, […]