Real Estate Business

THIS IS A SPONSORED POST IN COLLABORATION WITH AGENTOLOGY.  Everything we do is based on communication and we do it all day long. It’s how we form relationships and develop trust, and an overlooked aspect of the way we communicate is body language. According to UCLA psychology professor, Albert Mehrabian, 55% of communication is done through […]

The sale and purchase of a home is, if nothing else, an incredibly personal and intimate experience. This is often a transference of real property, but also a passing of the torch in a manner of speaking. Every house carries with it an energy and history – the pencil marks on the doorframe that mark the passing […]

We have all heard for sale by owners are a potential listing source, but few pursue them effectively. I have found 3 keys to converting FSBOs: authenticity, rapport building, and opportunity. They have gone from 0% of my business to 30% of my business in the last few years. It wasn’t always like that.   Like most agents, I avoided for sale by owners. Sure, I did a […]

Have you ever had a client’s sale fall through due to a bad inspection report? Most listing agents have. In fact, along with undervalued appraisals, it’s one of the main reasons why real estate deals deteriorate after a home goes under contract.  But most home inspectors aren’t trying to sour sellers’ deals or get on agents’ nerves. They’re just ensuring that home buyers are able to make an informed decision. […]

Every real estate broker in the country has a lot on his or her plate. There’s never enough time in the day to do what you need to do. Yet, it seems that a handful of people love finding ways to make your job more difficult by not doing their part in the process. You […]

Nowadays, you cannot buy something costly or have your own business without including the inevitable price of insurance. Any real estate agent who has their own company and isn’t paying insurance is putting themselves at a huge risk. Although it may seem that the buyers and sellers are the ones that should be concerned with […]

It’s August, and there are technically five more months to this year. In Real Estate, however, there are, in actuality, only three more months to generate revenue for your business in this calendar year.  Real estate contracts written in November and December will typically close at the beginning of the new year. In addition, these last two months are […]

As agents who deal every day with helping clients secure financing, you know that home shoppers often find the mortgage process to be the hardest – and most complicated – part of buying a home. We want to make this process easier for buyers who purchase a home through Zillow Offers (formerly known as Instant […]

Most agents have a list of things they can comfortably complain about when it comes to their job, and most others in the industry would probably agree. But, more than anything, one thing that all agents can agree upon is how irritating it is when potential clients leave a seller’s home a mess after a […]