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As a real estate agent, it sometimes feels as though you’re juggling a thousand tasks at once. Perhaps you already have some systems in place to help you manage these tasks in some way. Maybe you have apps, gadgets, or a very organized schedule to help you stay on top of business with your current […]


My objective in this article is to consolidate what I have learned about the requirements for success in many different aspects of the real estate industry. If you are new in the business, these fundamentals of knowledge, passion, sales and engagement will get you off to a good start. If you are a veteran, I […]


Health Insurance For Real Estate Agents Real estate agents aren’t immune to insurance. In this industry, agents need everything from E&O insurance to commercial property insurance, to make sure you are protected against anything that could happen. But, what about health insurance? Surely, agents need that, too. In a country where a house can sometimes […]


Unless you’ve been living under a rock, you’ve probably heard the noise surrounding a potential market shift. While there is a lot of talk about if a shift is starting, if it’s already here, and what kind of shift it will be, there hasn’t been a lot of talk about ways to know for sure that a […]


Recently we all saw the headlines and observed what is known in the industry as The Shift. The real estate market has shifted and so does your business. Real Estate Market Downturn is part of a cyclical and ever-changing general economic conditions reflecting potential business losses. It is a period where Realtors are hedging their businesses against market […]


In January of 2017, I was hired to be the branch manager to run the Huntington Beach office of one of the large independent brokerages in Orange County, California. When I got hired, the first priorities were to reach out to the top producers in the office to introduce myself, to create a recruiting plan […]


According to recent reports, millennials are packing it up and gradually leaving cities like New York and San Francisco to move to the very areas that their parents and the media have warned them about — “The Rust Belt.” The term “Rust Belt” is a name given to large cities in the Midwest which are surrounding […]


Written by James Wong, Creator of LCA Marketing Center As a real estate agent, you have a lot on your plate. Building your brand is probably on the back burner for you, but if you want to build your business, it all starts with your brand. What’s your brand? It’s what sets you apart from […]


Summer brought out new kinds of buyers… did you take note? August traditionally demarcates the end of the summer season in real estate – it has usually been a quieter month – parents are busy buying last minute fall school supplies and trying to fit one last beach trip in at the shore before the Labor […]