Real Estate Business

There’s no question that agents have to put a lot of effort into their listings if they want to get meaningful responses. Writing a good listing with attractive photos, therefore, is something that takes a lot of trial and error, but should definitely be perfected over time. While there are tips you can follow to […]

Before the start of the new year, it’s important for real estate agents to reflect on what has happened the previous year, and what’s likely to happen in the upcoming year. But, a lot can happen in twelve months, and sometimes, it’s much easier and clear to look at trends in the housing market on […]

You have a buyer that’s interested in working with you in order to find their new home, and they want to do a cash-only deal. Perhaps they are investors, flippers, or even first-time buyers. When you ask them for proof of funds so that you can get started on the process, they send you a […]

Do I Have to Allow a Dog at My Open House? The short answer is, probably. Some people love animals, some, not so much. As a real estate agent, you’ll likely have many clients along the way that have pets, and those pets play a big role in the decision-making process. As a dog-owner myself, […]

Have you been getting a lot of those annoying robocalls lately? I know I have. Most of the time these days, I don’t even answer my phone unless I immediately recognize who’s calling me. According to lead-conversion expert Robby Trefethren, more and more Americans are doing the same. During a recent podcast interview, Robby went […]

When buyers want you to show them homes, one of the first thing they are going to ask you about (if they aren’t already familiar) is the neighborhood. As an agent, location can be used to your advantage when it comes to selling a home. But, if the location is less-than-desirable, it can make it […]

Agents invest a lot of time and money in generating referral business, however, many times they drop ball in following up. There are 10 essential things you MUST do when you receive a referral to ensure you get more referrals, which can contribute to the growth and success of your real estate business. 1. Acknowledge […]

What is the first and foremost important activity of a successful Listing Specialist? Of course, you already know the answer: lead generation. In ancient times, our forefathers were hunter-gatherers. Back then, people migrated with their food source and hunting for the next meal was not an optional exercise. No matter how scarce the surrounding food […]

Many times as a real estate agent, we are constantly comparing ourselves to other agents that we aspire to be. And, even though buying and selling homes can also put you in competition with other agents, usually, the person we are in competition most is with ourselves. How can you meet the needs of each […]