Real Estate Business

Whether the real estate market is hot or not, 95% of home buyers said they called the listing agent because of the photos. Agents who know the value photos have on the listing’s performance and their reputation are the ones who last. Keep reading to make sure that you know how to get high-quality images, […]

Occasionally, I am given the opportunity to try out a new product. I do it most of the time because I’m intrigued and enjoy being up-to-date on the latest technological breakthroughs in the real estate industry. It usually isn’t something new or very amazing, but this time was different. Placester nailed something that will make […]

This article was originally featured on the Follow Up Boss Blog If the thought of cold calling gives you cold feet, you’re not alone. Even the most experienced agents often dread reaching out to complete strangers with no introduction. And believe it or not, 40% of salespeople — regardless of industry — say that prospecting is the […]

This article was originally featured on the Ylopo blog. Have you ever felt the need to make a big change in your business but were too afraid to take a risk and actually do it? Find out what this one team leader did to adapt to the current market and help his agents close more […]

It takes as many as eight touches for a homeowner to decide if they’re going to hire you as their agent. So if you’re only relying on a few phone calls to find listings, your pipeline could be at risk of drying up. This is why diversifying your touches is vital for staying top of […]

This article was originally featured on the Follow Up Boss Blog Yard signs are an iconic part of real estate. Yet only 6% of buyers start their home search by driving through potential neighborhoods they’d like to live in and looking for available homes — compared with a whopping 44% who begin their search online. In this […]

There is a recurring refrain I hear among my colleagues in Real Estate… not just in my market area of Northern NJ, but throughout the country:   “OMG, there is no inventory, there is nothing to sell! If there are no good houses to sell, then buyers aren’t going to come buy homes in my market […]

Selling a home is a big decision, and it can also be an emotional roller coaster. No matter how much you love your home, there’s always the chance that you might regret selling if real estate prices rise in the future. The key to success for real estate agents is understanding this mindset and speaking […]

According to the National Association of REALTORS® Home Buyers and Sellers Generational Trends Report 2021, millennials made up 37% of the buyers share last year, making this audience of prime interest to today’s agents.  In our latest webinar with Lab Coat Agents, Mark Rader, Associate with Keller Williams, shares his best practice approach to reaching […]